Cetrix Blog

B2B pipeline optimization model in Salesforce Sales and marketing alignment

Stewart Balanchine - Dec 3, 2018 9:09:54 PM

Introduction

Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization.

Topics: Sales and Marketing Alignment

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Salesforce sales and marketing alignment in integration scenarios

Stewart Balanchine - Nov 18, 2018 12:09:35 PM

When marketing focuses on maximizing lead generation and sales centers on closing as many deals as they can, your organization suffers. In a study by Hubspot, they discovered “Businesses with effective Sales and Marketing alignment achieved 208% higher marketing revenue than organizations with a disjointed team.” Despite increasing recognition of the importance of aligning your teams, only about half of the companies reported having high marketing alignment last year.

Topics: Sales and Marketing Alignment

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Defining your Museum through its Global Presence

Stewart Balanchine - Oct 31, 2018 11:03:06 AM

Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?

Topics: Digital Marketing Automation- Salesforce for Museums- Digital Transformation Solution

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Marketing Automation Improves the ROI for Museums

Stewart Balanchine - Oct 31, 2018 9:29:03 AM

As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing automation suite will pay for itself.

Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits

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Automation Helps You Establish a Global Museum Brand

Paul Nilsen - Oct 31, 2018 8:56:58 AM

Developing a global brand will take the concentrated effort of everyone in your organization. It will require research on your current position, the current state of the world, and the opportunities available to you. This research requires data processing on a massive scale.

Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits

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