Cetrix Blog

Appropriate Integration Strategies for Higher Education Institutions

Paul Nilsen - Jan 26, 2018 6:13:46 PM


Higher education institutions have special information technology needs. Their networks, data, and applications must be equally accessible to both their staff, faculty, and students, but with different permissions and front ends. This makes maintaining and updating systems and application difficult and time-consuming. You also must make sure that your applications do not go offline for long. Students and faculty need access to their files with little downtime and no errors. Fortunately, there are three ways to do this. Your institution's enterprise application integration (EAI) strategy will depend on your needs and requirements. 

Topics: Salesforce in higher education- Higher Education- Integration- Application Integration- EAI

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How Salesforce.com Platform Helps Solve The Integration Dilemma

Dino Sergio - Dec 13, 2017 5:52:20 PM

In today’s business world, effective Customer Relationship Management (CRM) can make a difference between success and failure. As your business grows, the need to integrate different business applications increases, and that’s when you will need to solve the integration dilemma, which can be effectively handled with the help of an Integration Management plan based on Salesforce.com platform that acts as a flexible cloud infrastructure for different applications that are used in an organization to ultimately improving business relationship with customers.

Topics: Salesforce CRM General- SFDC for Startups and SMBs- Integration

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Get Granular: Insight into Lead Distribution

Stewart Balanchine - Nov 17, 2017 10:00:00 AM

Sales have become much more precise because of innovative sales techniques and customer relations software. You want to sell your product to long term customers. To do so, you need to develop leads into customers. 

One of the first things to understand about finding customers is that you have developed a product that solves a problem. When you show customers how your product fulfills a need for them, you can convert them into long term customers.

Topics: Salesforce CRM

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How to Perform Customer Research for Marketing Automation Segmentation

Stewart Balanchine - Nov 10, 2017 10:00:00 AM

Customer research can give businesses the tools to accurately segment their target audiences. It can also help businesses decide if their current marketing automation segments should be altered. At the crux, audience segmentation is the process of dividing your audience into smaller clusters with similarities.

For example, you may learn it is best to advertise to younger audience members through social media, whereas it may be more effective to send traditional hardcopy advertisements to your older customers. Segmentation can be based on demographics (i.e. age and gender), psychographics (i.e. personality and motivations), region, and many other variables. 

Topics: Marketing Automation

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4 Benefits of Integrating Your CRM With Your Marketing Automation System

Stewart Balanchine - Nov 2, 2017 10:00:00 AM
Many companies have discovered that integrating customer relationship marketing platforms (CRM) with marketing automation systems can be harnessed to achieve the best possible relationships with customers.

This article will review the four largest advantages businesses discover by integrating their CRM with automated marketing.

Topics: Marketing Automation- Integration

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