Cetrix Blog

    Retrieving User Intent for Anonymous, Intensive, Lapsed and Repeat Customers.

    Paul Nilsen - Aug 6, 2018 8:48:50 AM

    User intent is the key to success marketing and sales in today’s business market. When your customers see solutions to their problems, they do so with a purpose or an intent. What this intent is will vary from visitor to visitor, but this piece of information is what ultimately drives a customer to a sale. Because of this, your business needs to understand the needs of each of its customers and prospects. Fortunately, most customers fall into four basic categories: anonymous, intensive, lapsed, and repeat. Each type of customer has its own needs and requirements. However, if you can integrate this information, your organization would reap the benefits of many successful business campaigns.

    Topics: User Intent Prediction

    Read More

    Challenges & Requirements for Building a Predictive Analysis Model

    Stewart Balanchine - Jul 22, 2018 1:37:04 PM

    Predictive Analysis

    What is, Where is Used

    Predictive analysis, is a branch of data analytics that uses current and historical user data to make predictions regarding events. It actually consists of building a model that best fits the specific data characteristics and can predict future events, explain past ones, and group or correlate data records within the dataset

    Topics: Salesforce for Finance

    Read More

    Predict User Intent with Machine Learning (AI, Recommender Systems)

    Paul Nilsen - Jul 13, 2018 7:28:07 AM

    Intent Marketing

    Intent data is the behavioral and transactional information collected from individual B2B .Intent marketing processes the data to predict user intent to buy, process, or to adopt a specific service or product. The user can be an anonymous visitor or a lead, a prospect or an existing customer.

    Topics: Application Integration

    Read More

    Building an ABM Foundation Data-driven account selection and modeling

    Paul Nilsen - Jul 12, 2018 1:04:14 AM

    Account based Marketing

    Account-based marketing (ABM) focuses a vendor’s marketing and sales resources and efforts on specific customer or prospect accounts that will likely gain them the most. It differs from traditional marketing approaches whereas marketing is typically organized by industry or product/solution. ABM merges all these divisions and uses them to focus on the most profitable accounts.

    Topics: Digital Marketing Automation

    Read More

    Predictive Lead Scoring features and challenges compared to traditional

    Paul Nilsen - Jul 2, 2018 1:42:17 AM

    What is lead scoring?

    According to Wikipedia, lead scoring is to hierarchically ranking prospects against certain objectives. The resulting score determines which one beto engage, and in what order of priority.

    Topics: Digital Marketing Automation

    Read More

    Subscribe Here!