Cetrix Blog

AI-Powered B2B Content Personalization Based on Live User Intent

Paul Nilsen - Jun 5, 2018 3:19:48 PM


Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products, homogeneous markets, and long life-cycles. All customers received the same content, usually served through a single channel.

Topics: Application Integration

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Artificial Intelligence in Digital Process Automation

Paul Nilsen - May 31, 2018 8:13:01 PM

Business process management

Business processes are (people or system) activities and information that produce some business outcome aligned with your business strategy. Business process management (BPM), according to Gartner, is any method used to discover, model, analyze, measure, improve, or optimize these business processes. You typically use BPM software (BPMS) or a software suite to run your company’s business process management.

Topics: Application Integration

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Challenges When Introducing an Enterprise Integration Platform

Paul Nilsen - May 11, 2018 10:59:26 AM

What is Enterprise Integration and Where is Needed?

Today, organizations rely heavily on technologies – which are often of different nature - and applications, running in different business units and likely based on different  technologies. So, integrating these applications into a unified set of business process has emerged as a priority. Enterprise Integration provides a mechanism to build a composite application and share processes and data.

Topics: Application Integration

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Best Microservices Framework for Java

Paul Nilsen - May 11, 2018 10:46:45 AM

What is Microservices?

Microservices are smaller modules of code that address specific business needs.  You can combine these services to handle larger projects, even if they were developed in different programming languages. These service clusters are what we call service oriented architecture (SOA).

Topics: Application Integration

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What is B2B Predictive Prospecting?: A Guide for B2B Marketers

Paul Nilsen - May 11, 2018 10:45:30 AM


What is B2B Predictive Prospecting?: A Definitive Guide for B2B Marketers

Predictive prospecting is an important but often overlooked elements of sales. As a result, this article will provide a definitive guide that tackles some of the most commonly asked questions about this type of prospecting including what the practice is, how the practice is used, and for who this type of prospecting is intended.

Topics: Marketing Automation- Improve Sales- Application Integration

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