Digital Process Automation (DPA) is quickly becoming an evolutionary and vital part of Business Process Management (BPM). A growing number of companies need to rapidly automate their processes to satisfy the demands created by their digital initiatives. By implementing DPA, Taco Bell was able to transition from losing money to being valued at $1.98 billion. The graph below outlines just some of the largest benefits that companies realize through the use of DPA.
As a result of these advantages, companies who use DPA often discover that this technology helps to land new client relationships as well developing existing customer relationships must learn about DPA.
What Is Digital Process Automation?
Traditionally, companies used business process management (BPM) to build business processes from their data and human decisions. However, the advent of digital technology allowed companies to replace the human elements that comprised the backbone of these processes. Digital process automation refers to the use of digital technology to perform a process (or processes) to achieve a company's workflow or business goals. There are numerous business operations that can be automated including efforts related to sales, marketing, production, and supply chains. The chart below illustrates the growth that companies who use DPA frequently realize.
This circular path of growth fuelling further technology advances has made DPA an attractive business model. As a result, companies ,across a variety of industries, have begun to realize just how beneficial DPA can be. What follows are seven of the major benefits that companies realize through the use of DPA.
Benefit # 1 - Reduced Costs for Customer Service
A large number of companies (46% as reported by some sources) follow the approach that simplification of work processes help save costs. DPA allows companies to deliver products to customers faster as well as to provide the same customer service experience with less energy divested by workers. As a result, companies are able to deliver the same or better type of service at a reduced cost. This means that companies can realize a great profit as well as use savings to focus on other ventures that will help the company grow and expand in sales and size. Some of the other trends behind DPA include better monitoring, optimized business processes, and new revenue streams and are associated with some of the other benefits of DPA. As the chart below emphasizes, reduced costs for company operations is just one of the reasons why so many companies prefer DPA. This chart emphasizes some important statistics from Narrative Science to show how companies use information gleaned from DPA software.
While not all companies that use DPA harness the technology in the same way, nearly all companies realize a benefit from using Digital Process Automation software. Such software, for instance Salesforce Process Builder, helps increase productivity and save time by using simple logic to enable automation of standard procedures to increase efficiency across your organization.
Benefit # 2 - Increased Employee Satisfaction
Employees can experience significant difficulties when they are not sure what their priorities are or what should come next in their workflow. With DPA, however, employees have a clear understanding of the points in a workflow where they are required to intervene. By removing uncertainties about what is required from employees, a company can help to make sure that their employees remain motivated and focus on performing their job to the best of their abilities. Workers who are focused on performing their job successfully not only help companies save money, motivated workers also help to provide a better experience for customers. More satisfied customers result in more long-term customer relationships for companies as well as more new customers being drawn to use the company’s services. As a result, motivated workers often mean increased sales and growth for companies.
Benefit # 3 - Employees Have More Time to Focus on Customer
By switching even small tasks from workers to digital devices, DPA helps free up time for employees which means that they have increased time to focus on providing top-notch customer service. As a result, DPA indirectly helps companies improve the level of service that is provided to customers, which increases customer satisfaction. Satisfied customers mean better retention rates for existing customers and an increased number of new clients who discover a company’s strong services through reputation. Automate any process quickly, using Salesforce Lightning Platform.
Benefit # 4 - Integrate Multiple Systems into One
Not only does DPA help to improve customer relationships and employee satisfaction, DPA also provides companies with the opportunity to automate various tasks through company departments into one. These interconnected processes take up much less time than they otherwise would have, which means that companies have increased time to focus on other efforts that are essential to the company’s growth. As a result, DPA often allows companies to grow significantly without having to invest additional time or effort on expansion. DPA helps streamline various processes throughout a workflow in a much more manageable way. This simplicity results in companies saving a significant amount of time and energy on business ventures. The chart below shows an example of one day in the life of a person in a marketing department who uses DPA.
Benefit # 5 - Error Free Results
Another one of the reasons why companies should consider DPA is that technology helps them reduce the chance that errors will occur during the performance of the task. Without DPA, tasks will be left to the discretion and oversight of employees. Even the most dependable employees, however, are more likely to make mistakes than a digital service. By performing tasks in a more efficient manner, companies are able to provide more consistent and higher quality services, which are most likely to both attract new customers as well as retain existing customer relationships.
Benefit # 6 - Better Measurement for Business Growth
Tasks performed through DPA often also contain custom dashboard which display statistics about the processes that are performed. These details help companies monitor which allows them to have a more intricate understanding about how tasks are performed. As a result, companies are able to better understand both which tasks are working well and which tasks need improvement. With this enhanced understanding, companies have a better understanding of which tasks they should focus on to increase the level of customer service provided as well as grow and develop. Visibility into the entire automation process encourages collaboration with business owners and can be realized through a system such as, Salesforce Lightning Platform. The chart below outlines the timeline and development of the various tools that companies rely on and now use in combination with DPA:
Benefit # 7 - Easier than Other Methods
Implementing tasks through DPA is often very easy and quick, which means that companies are often able to save much more time than they would have divested on other methods of simplifying a process. DPA is designed for business owners and not computer experts, which means that the programs are often easy to navigate and understand. As a result, DPA is not only one of the best ways for a company to increase its chances of growth, it is also one of the easiest methods to integrate into an existing business model.
How Companies Can Get Started with Digital Process Automation
Workforces are becoming increasingly dependent on technology. OwlLabs even reports that 52% of workers operate remotely at least once a week. Like many other technologies that have become common in the workplace, DPA is a subject that has wide-reaching applications for organizations. When instituting these changes, however, it is important to begin introducing DPA on a small level. Starting in a small manner lets companies ensure that DPA is successfully integrated into their current operations. When DPA is successfully combined with a company’s existing processes, many companies discover that they quickly begin to see improvements in customer relationships.
Need help with your realising your goals of process automation? Contact our consultants and we will work with you to devise the perfect strategy, approach, and plan that will work with your budget and current infrastructure.