Cetrix Blog

Mark Khabosha

Mark Khabosha
Mark is a senior Salesforce consultant and developer at Cetrix Cloud Services. He headed the IT team at Cetrix for six years, with administration and development of Salesforce as its main responsibility. He also has 18 years of IT experience in software engineering and system integration behind him. He enjoys helping startups and non-profit organizations select and deploy the right technology for their specific needs.

Recent Posts

5 Ways AI is Transforming the Business Landscape

Mark Khabosha - Aug 12, 2020 9:56:42 AM
From customer service and sales to product design and supply chains, AI is transforming the business landscape from the inside out. Whether it’s Spotify’s algorithm deciding what...

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Industry Spotlight: How Cloud Services are Changing Manufacturing

Mark Khabosha - Aug 10, 2020 10:26:00 AM
Introduction When we think of the industries that cloud services have changed for the better, we usually think of information-centered sectors, such as health, education, and...

Topics: Digital Transformation Solution

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Strategies to Improve Sales for your Financial Institution

Mark Khabosha - Oct 31, 2017 10:00:00 AM
How do you improve sales for your financial institution? There are several things to consider when looking at strategies for improving sales in financial institutions. Increasing...

Topics: Salesforce for Finance

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7 Tips to Improve Your Customer Relationship Management System

Mark Khabosha - Oct 18, 2017 6:40:00 AM
How do you improve your financial CRM? Statistics compiled by Forbes report that 72% of Chief Executive Officers say that they are focusing on improving both customer...

Topics: Salesforce CRM General- Salesforce for Finance

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How CRM for Financial Services Keeps Wealth Managers Competitive

Mark Khabosha - Sep 8, 2017 7:44:27 AM
Digital disruption offers opportunity as well as threats  In an era of digital disruption, the financial services industry has been transformed.  A study involving more than 50...

Topics: Financial Services

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Getting the most out of CRM in Banking Industry Businesses

Mark Khabosha - Sep 6, 2017 9:10:15 AM
Why banking businesses need CRM With so many choices in an ever-evolving market, customers can literally pick-and-choose where they’ll receive their advice, invest their money,...

Topics: Salesforce for Finance

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The Importance of CRM in Insurance Industry Success

Mark Khabosha - Aug 7, 2017 10:29:35 AM
Digital innovation is essential in insurance The need to keep up with technology is evident within the insurance industry where, according to PwC’s 2017 CEO Survey, insurers have...

Topics: Salesforce for Finance

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How CRM for Insurance Companies can Enhance Customer Loyalty

Mark Khabosha - Aug 7, 2017 10:28:50 AM
Insurance sector competition makes CRM for insurance companies a necessity Customer relationship management (CRM) encompasses the strategies, methods and tools used to evaluate...

Topics: Salesforce for Finance

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How Salesforce CRM for Banks Helps Them Retain Customers

Mark Khabosha - Aug 7, 2017 10:28:11 AM
Customer retention in banks needn't be difficult According to research , more than half of banking customers (58%) have dealt with more than two financial service providers in the...

Topics: Salesforce for Finance

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How to Personalize Learning in Higher Education

Mark Khabosha - May 7, 2017 5:52:53 PM
Moves to personalize learning in higher education The quality of a higher education institution is measured by the success of its students. Many institutions are now embracing the...

Topics: Salesforce in higher education

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What Are the Benefits of Using Health Cloud for Hospitals and Clinics

Mark Khabosha - May 5, 2017 3:57:09 PM
Health Cloud for Hospitals The evolution of technology means new innovative ways for businesses to get ahead and lead their industries. Healthcare is no exception. A Deloitte...

Topics: Salesforce in Healthcare

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Use CRM for Pharmaceutical Industry to Become Customer-Centric

Mark Khabosha - May 3, 2017 3:09:39 AM
The pharmaceutical market is getting more and more competitive every day and many companies are finding it challenging to secure solid financial returns. This has led many...

Topics: Salesforce in Life Sciences

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3 Competitive Advantages of Salesforce for Financial Services

Mark Khabosha - May 2, 2017 7:19:51 AM
CRM ushered in a competitive advantage in the financial market The number of financial services firms is increasing very fast and the resulting competition is putting a lot of...

Topics: Salesforce for Finance

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How Companies have benefited from Pardot in Personalized Marketing

Mark Khabosha - Apr 17, 2017 6:28:31 PM
Personalized marketing or one-to-one marketing is a rather new marketing strategy that focuses on a personalized approach using technology combined with data for companies to send...

Topics: Digital Marketing Automation

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How to Get More ROI from Pardot Marketing Automation?

Mark Khabosha - Apr 14, 2017 4:06:47 AM
More ROI from Pardot Marketing Many businesses have made the ultimate change of campaign strategies and adopted Pardot automated marketing. The goal of every marketing campaign...

Topics: Digital Marketing Automation

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How Effective Use of Salesforce CRM Will Help Startups to Expand

Mark Khabosha - Apr 13, 2017 11:48:55 AM
The 21st century business world is a very competitive world. With constant changes in customer demands, it couldn’t get any rougher and startups need all the leverage they can get...

Topics: SFDC for Startups and SMBs

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How Can University Administrators Benefit from CRM for Higher Education?

Mark Khabosha - Apr 6, 2017 11:39:31 AM
CRM for higher education Higher education institutions are made up of intertwined networks that need to be maintained for recruitment, admissions and financial purposes. The...

Topics: Salesforce in higher education

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CRM in Healthcare Organizations and How It Helps Hospitals

Mark Khabosha - Mar 31, 2017 1:22:02 PM
Use of CRM in healthcare It is the goal of all healthcare providers to deliver care of the highest quality to patients and consumers alike. Part of delivering high-quality...

Topics: Salesforce in Healthcare

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Grounds for Salesforce in Healthcare and Life Sciences

Mark Khabosha - Mar 17, 2017 10:58:00 AM
Significant advancements in technology and its impact on behavioral patterns necessitates an almost daily reexamination of the question ‘what makes a good marketing strategy?’...

Topics: Salesforce in Healthcare- Salesforce in Life Sciences

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Get the Best of Salesforce In Education

Mark Khabosha - Mar 15, 2017 7:30:00 AM
What is the role of Salesforce in Education? You have probably heard of Salesforce: the second most-searched employer on LinkedIn and one of the top eight companies to work for...

Topics: Salesforce in higher education

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What are the Benefits of Salesforce CRM System for a Small Business?

Mark Khabosha - Sep 17, 2016 9:49:00 PM
CRM has evolved into more than anything that we could have envisioned when first conceptualized. Having a robust yet efficient CRM system is steadily becoming standard practice...

Topics: SFDC for Startups and SMBs

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