Cetrix Blog

Introduction

Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products, homogeneous markets, and long life-cycles. All customers received the same content, usually served through a single channel.

Business process management

Business processes are (people or system) activities and information that produce some business outcome aligned with your business strategy. Business process management (BPM), according to Gartner, is any method used to discover, model, analyze, measure, improve, or optimize these business processes. You typically use BPM software (BPMS) or a software suite to run your company’s business process management.

What is Enterprise Integration and Where is Needed?

Today, organizations rely heavily on technologies – which are often of different nature - and applications, running in different business units and likely based on different  technologies. So, integrating these applications into a unified set of business process has emerged as a priority. Enterprise Integration provides a mechanism to build a composite application and share processes and data.

What is Microservices?

Microservices are smaller modules of code that address specific business needs.  You can combine these services to handle larger projects, even if they were developed in different programming languages. These service clusters are what we call service oriented architecture (SOA).

What is B2B Predictive Prospecting?: A Definitive Guide for B2B Marketers

Predictive prospecting is an important but often overlooked elements of sales. As a result, this article will provide a definitive guide that tackles some of the most commonly asked questions about this type of prospecting including what the practice is, how the practice is used, and for who this type of prospecting is intended.