Cetrix Blog

    Paul Nilsen

    Paul Nilsen
    Paul Nilsen is the director of solution development at Cetrix Cloud Services. He also works with the Solution Development Department at Cetrix Technologies, where he headed the department for three years. Paul has over 20 years of experience in IT, working on software engineering projects, hardware-software product integration, design of special purpose systems using artificial intelligence, and implementing CRM and ERP software systems.

    Recent Posts

    Retrieving User Intent for Anonymous, Intensive, Lapsed and Repeat Customers.

    Paul Nilsen - Aug 6, 2018 8:48:50 AM

    User intent is the key to success marketing and sales in today’s business market. When your customers see solutions to their problems, they do so with a purpose or an intent. What this intent is will vary from visitor to visitor, but this piece of information is what ultimately drives a customer to a sale. Because of this, your business needs to understand the needs of each of its customers and prospects. Fortunately, most customers fall into four basic categories: anonymous, intensive, lapsed, and repeat. Each type of customer has its own needs and requirements. However, if you can integrate this information, your organization would reap the benefits of many successful business campaigns.

    Topics: User Intent Prediction

    Read More

    Predict User Intent with Machine Learning (AI, Recommender Systems)

    Paul Nilsen - Jul 13, 2018 7:28:07 AM

    Intent Marketing

    Intent data is the behavioral and transactional information collected from individual B2B .Intent marketing processes the data to predict user intent to buy, process, or to adopt a specific service or product. The user can be an anonymous visitor or a lead, a prospect or an existing customer.

    Topics: Application Integration

    Read More

    Building an ABM Foundation Data-driven account selection and modeling

    Paul Nilsen - Jul 12, 2018 1:04:14 AM

    Account based Marketing

    Account-based marketing (ABM) focuses a vendor’s marketing and sales resources and efforts on specific customer or prospect accounts that will likely gain them the most. It differs from traditional marketing approaches whereas marketing is typically organized by industry or product/solution. ABM merges all these divisions and uses them to focus on the most profitable accounts.

    Topics: Digital Marketing Automation

    Read More

    Predictive Lead Scoring features and challenges compared to traditional

    Paul Nilsen - Jul 2, 2018 1:42:17 AM

    What is lead scoring?

    According to Wikipedia, lead scoring is to hierarchically ranking prospects against certain objectives. The resulting score determines which one beto engage, and in what order of priority.

    Topics: Digital Marketing Automation

    Read More

    Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data

    Paul Nilsen - Jun 28, 2018 8:44:23 PM

    User Intent Data – In a B2B context

    Topics: User Intent Prediction

    Read More

    Subscribe Here!