Cetrix Blog

Cultural institutions around the world are looking for ways to update their collections for the digital age. Today’s patrons, trustees, and donors demand new digital experiences. Art museums are especially hit due to the nature of their very not-digital displays. They all need the benefits of digital technology to survive, ensure the democratization of culture, keep open spaces for dialogue, and to allow for the free exchange of ideas and knowledge. However, museum system software can challenge even the best of them. Despite the challenges, there are still good reasons why institutions such as the Minneapolis Institution of Art (MIA) are finding success with their digital initiatives.

Last year, the Institute of Contemporary Art in Miami welcomed over 150 thousand visitors through its doors, of which almost 30,000 were young people. It comes as no surprise that the Institute was justly proud of these figures as it placed it in the top tier of world-class cultural institutions. However, there was a dark cloud looming over the Institute’s apparent success; increases to their marketing budget was not filtering through to their profits, and alarm bells were beginning to sound.

Digital technology transformed our world in ways we would not even imagine a decade ago. Over the past decade, organizations from every industry dealt with the increasing digital expectation of their patrons, trustees, and donors, and museums are no different. Museums around the world made strides to implement technology into their displays, some more successful than others. They all want the many benefits digital technology can give them including the democratization of culture, open spaces for dialogue, and the free exchange of ideas and knowledge. However, the transition can challenge the best of us, especially the art museums.

User intent is the key to success marketing and sales in today’s business market. When your customers see solutions to their problems, they do so with a purpose or an intent. What this intent is will vary from visitor to visitor, but this piece of information is what ultimately drives a customer to a sale. Because of this, your business needs to understand the needs of each of its customers and prospects. Fortunately, most customers fall into four basic categories: anonymous, intensive, lapsed, and repeat. Each type of customer has its own needs and requirements. However, if you can integrate this information, your organization would reap the benefits of many successful business campaigns.

Intent Marketing

Intent data is the behavioral and transactional information collected from individual B2B .Intent marketing processes the data to predict user intent to buy, process, or to adopt a specific service or product. The user can be an anonymous visitor or a lead, a prospect or an existing customer.