Cetrix Blog

Saad Murad

Saad Murad
Saad joined Cetrix in 2011 bringing more than a decade of experience in technology company marketing and sales management. By profession, he is a consultant helping B2B companies accelerate revenue growth through sales and marketing optimization. Over the past fifteen years, he has developed global marketing operations programs, training and effectiveness audit across multiple industry sectors. He is an expert both on HubSpot platform and Salesforce eco-system. He wears many hats at Cetrix Cloud Services while running the growth strategy at his job; he’s happy to be on the ground floor in the marketing and sales departments whenever the opportunity arises. On the rare occasions that he isn’t working, he’s somewhere in the high mountains.

Recent Posts

Top Benefits Emerging Out Of a Healthcare and Cloud Merger

Saad Murad - Nov 24, 2020 1:32:28 PM
The healthcare sector is witnessing a wave of digital transformation that has revolutionized the process of care delivery and data management. With the steady movement from a...

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Guide to a new “Whereused” button in Salesforce

Saad Murad - Apr 8, 2020 5:57:48 AM
Abstract:  The "Where is this field used?" feature was a Salesforce new winter’20 release. This feature of the Salesforce was certainly a question, numerous Salesforce Executives...

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User Activity Monitoring in Salesforce

Saad Murad - Apr 5, 2020 8:30:01 AM
 Abstract:  Salesforce generally accommodates the most delicate information of an association, and monitoring who is authorized to access that information to ensure its...

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How to implement Einstein Emotion Analysis in Salesforce

Saad Murad - Apr 5, 2020 7:56:07 AM
Abstract Emotion recognition is a process of detecting or identifying human emotion, most commonly from facial expressions as well as from expressions. Machine learning and...

Topics: Implement Einstein Emotion Analisis

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Guide to Boost Sales performance

Saad Murad - Mar 23, 2020 7:42:22 AM
Abstract:  Fields like Data Science and Analytics is growing rapidly in marketplace, and will continue to develop for the predictable future. Salesforce administrators have the...

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Salesforce Predictive MarTech Alignment

Saad Murad - Jan 29, 2019 5:42:00 AM
Key takeaways: Salesforce Sales and Marketing Alignment produces greater insight into the entire customer experience, allowing the entire team—from marketing to customer...

Topics: Sales and Marketing Alignment

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2019 Salesforce MarTech: An Integrated B2B Marketing and Sales Engine

Saad Murad - Dec 17, 2018 11:33:28 AM
"As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both...

Topics: Sales and Marketing Alignment

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Salesforce sales and marketing alignment in integration scenarios

Saad Murad - Nov 18, 2018 11:09:35 AM
When marketing focuses on maximizing lead generation and sales centers on closing as many deals as they can, your organization suffers. In a study by Hubspot, they discovered...

Topics: Sales and Marketing Alignment

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AI-Powered B2B Content Personalization Based on Live User Intent

Saad Murad - Jun 5, 2018 3:19:48 PM
Introduction Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on...

Topics: User Intent Prediction

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