"As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and human interactions. In 2019, we predict that vendors' response to this need will accelerate as their customers commit to full life-cycle marketing"
Transforming Sales and Marketing Alignment from Linear to Multi-Dimensional and Holistic
Approaching 2019, integrating marketing and sales around common results has never been more critical. It has become a prerequisite to getting full value out of the new capabilities enabled by new technology and data-driven capabilities. Many B2B companies are reaching the point where they must accelerate their digital transformation to engage their customers impactfully. Empowering your teams with AI-powered tools is essential to delivering the level of customer experience today’s B2B buyers expect.