- Salesforce Sales and Marketing Alignment produces greater insight into the entire customer experience, allowing the entire team—from marketing to customer service—to access and use valuable data to enhance their customer interactions.
- Salesforce’s Customer 360 View can be achieved through integration of a company’s existing technology stacks and all MarTech tools in the native environment.
- A Salesforce Predictive MarTech Alignment solution harmonizes systems so that data sharing and syncing is performed seamlessly and accurately across the entire technology stack.
In the face of a digital transformation, one of the greatest challenges facing organizations is how to capture the full value of the data and technology available to them. To fully leverage new capabilities, companies need a holistic look at the customer journey—they need alignment between sales and marketing teams and integration between platforms and tools to share data and insights in an actionable way.