Cetrix Blog

Stewart Balanchine

Stewart Balanchine
Stewart former Director of Market Development and Innovation - Inbound Marketing Strategies and Educational Technology Platforms at Cetrix Tech is now directing our Salesforce Higher ED solutions. An evangelist of 21st century Education Technology, he is a regular contributor in this blog. He writes to share ideas in helping others in the transformation process and tackles technology integration in the active learning process in depth.

Recent Posts

B2B pipeline optimization model in Salesforce Sales and marketing alignment

Stewart Balanchine - Dec 3, 2018 8:09:54 PM


Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization.

Topics: Sales and Marketing Alignment

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Defining your Museum through its Global Presence

Stewart Balanchine - Oct 31, 2018 11:03:06 AM

Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?

Topics: Digital Marketing Automation- Salesforce for Museums- Digital Transformation Solution

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Marketing Automation Improves the ROI for Museums

Stewart Balanchine - Oct 31, 2018 9:29:03 AM

As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing automation suite will pay for itself.

Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits

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Museum Marketing Challenges and Solutions in Digital Transformation Era

Stewart Balanchine - Sep 29, 2018 7:10:50 PM

Museums: Challenges

The digital revolution has brought with it a host of amazing opportunities for its users, and consequently has created a new breed of consumer. The expectations of consumers have also been transformed somewhere along the route. Museums are one such group striving to meet the challenges kindled by this new wave of digital expectations from their visitors, whilst at the same time struggling through both budget constraints and restrictive legacy systems.

Topics: Salesforce for Museums

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Challenges & Requirements for Building a Predictive Analysis Model

Stewart Balanchine - Jul 22, 2018 1:37:04 PM

Predictive Analysis

What is, Where is Used

Predictive analysis, is a branch of data analytics that uses current and historical user data to make predictions regarding events. It actually consists of building a model that best fits the specific data characteristics and can predict future events, explain past ones, and group or correlate data records within the dataset

Topics: Salesforce for Finance

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