Cetrix Blog

Introduction

Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization.

When marketing focuses on maximizing lead generation and sales centers on closing as many deals as they can, your organization suffers. In a study by Hubspot, they discovered “Businesses with effective Sales and Marketing alignment achieved 208% higher marketing revenue than organizations with a disjointed team.” Despite increasing recognition of the importance of aligning your teams, only about half of the companies reported having high marketing alignment last year.

Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?

As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing automation suite will pay for itself.

Museums: Challenges

The digital revolution has brought with it a host of amazing opportunities for its users, and consequently has created a new breed of consumer. The expectations of consumers have also been transformed somewhere along the route. Museums are one such group striving to meet the challenges kindled by this new wave of digital expectations from their visitors, whilst at the same time struggling through both budget constraints and restrictive legacy systems.