Cetrix Blog

Stewart Balanchine

Stewart Balanchine
Stewart former Director of Market Development and Innovation - Inbound Marketing Strategies and Educational Technology Platforms at Cetrix Tech is now directing our Salesforce Higher ED solutions. An evangelist of 21st century Education Technology, he is a regular contributor in this blog. He writes to share ideas in helping others in the transformation process and tackles technology integration in the active learning process in depth.

Recent Posts

Smart Cities and the Digital Transformation: Getting Smarter about Improving Quality of Life

Stewart Balanchine - Sep 20, 2021 12:02:15 PM
There is a digital transformation happening in all facets of our lives. From smartphones to smart homes, smart is the way of the future.

Topics: Digital Transformation

Read More

Customer-Centric eCommerce: A Guide to Customer Segmentation

Stewart Balanchine - Aug 25, 2021 2:11:10 PM
Marketing these days is all about personalization. It’s about making the customer feel cared about. Companies must take the time to understand their customers needs, values, and...

Topics: eCommerce

Read More

How to Become Truly Data Driven

Stewart Balanchine - Aug 25, 2021 1:49:05 PM
Why is it important to be data driven? Customers are constantly bombarded with advertisements and sales pitches. They see them on social media, billboards, and every website they...

Topics: Data Visualization

Read More

Hyperautomation Roadmap

Stewart Balanchine - Aug 18, 2021 4:30:18 AM
Hyperautomation, composed of both established and emerging technologies, is becoming the standard among enterprise businesses aiming to accelerate productivity and profitability....

Topics: Support & Managed Services

Read More

Customer Cultivation in a Customer-Centric Organization

Stewart Balanchine - Aug 18, 2021 4:03:32 AM
More and more companies these days have shifted to a customer-centric organizational model to increase sales and customer retention. This means an increased focus on the customer...

Topics: Customer Services

Read More

How to Sell Smarter to Successfully Scale Your Online Business in 2021

Stewart Balanchine - Aug 18, 2021 3:42:25 AM
Accelerating Digital Innovation in eCommerce  The shift towards eCommerce as the main mode of selling was a gradual one, until the pandemic hit. Then, everything changed....

Topics: Business Process Optimization

Read More

Defining Hyperautomation

Stewart Balanchine - Aug 5, 2021 3:11:14 PM
Hyperautomation refers to a set of processes and tools used to scale the development and deployment of automated systems throughout enterprise businesses. Hyperautomation is...

Topics: Digital Transformation

Read More

How to Become a Customer-Centric Organization

Stewart Balanchine - Aug 4, 2021 1:01:57 PM
Customer-centric is the new trend in corporate structure. And for good reason. Customer conversion is the backbone of sales and therefore the survival of a business.

Topics: Digital Transformation

Read More

Guide to choose the right Salesforce Consulting Companion

Stewart Balanchine - Apr 8, 2020 7:07:06 AM
Abstract Executing Salesforce solution demands an active, professional or technical partner who is engaged in the profession of giving expert advice to people working in a...

Read More

How to Report on Conversational Marketing in Salesforce

Stewart Balanchine - Apr 1, 2020 11:55:24 AM
Abstract:  Conversational Marketing is a recent, modern way of marketing. It is a feedback-oriented methodology to selling used by many organizations to drive client engagement,...

Read More

How CRM can help fighting Coronavirus

Stewart Balanchine - Mar 15, 2020 11:09:54 AM
Abstract:  An unexpected and rapid growth of a human-killer disease “Coronavirus” also referred as (COVID-19), is an infectious disease which has killed hundreds of people. As...

Read More

Use Cases of Salesforce Field Service Lightning and Reporting

Stewart Balanchine - Mar 10, 2020 5:22:47 AM
Abstract Field Service lightening is a branch of Salesforce that deals with the vision of workforce management solutions. In this article, we will discuss about Field Service...

Read More

Simplifying Digital Transformation at Your Small Business

Stewart Balanchine - Feb 28, 2020 9:36:46 AM
This is an era of digital world and technology. Every organization can contribute to organizational effectiveness and can profit by computerized change, however that doesn’t mean...

Read More

Salesforce CRM Software

Stewart Balanchine - Feb 25, 2020 10:21:19 AM
What is Salesforce? The journey of Salesforce began as Software as a service known as (SaaS) CRM organization. Salesforce now providing its customers many software arrangements....

Topics: Sales and Marketing Alignment

Read More

salesforce-consultants

Stewart Balanchine - Feb 18, 2020 6:07:02 PM
Job Role Of a Salesforce Consultant:

Topics: Sales and Marketing Alignment

Read More

B2B Intent-Based Marketing to Turbo-Charge Predictable Prospecting

Stewart Balanchine - Mar 12, 2019 11:48:22 AM
Key takeaways As a lead generation tool, user intent is even more powerful than predictive prospecting alone. Intent data, paired with historical data from predictable...

Topics: User Intent Prediction

Read More

B2B pipeline optimization model in Salesforce Sales and marketing alignment

Stewart Balanchine - Dec 3, 2018 8:09:54 PM
Introduction Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that...

Topics: Sales and Marketing Alignment

Read More

Defining your Museum through its Global Presence

Stewart Balanchine - Oct 31, 2018 11:03:06 AM
Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?

Topics: Digital Marketing Automation- Digital Transformation Solution- Salesforce for Museums

Read More

Marketing Automation Improves the ROI for Museums

Stewart Balanchine - Oct 31, 2018 9:29:03 AM
As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good...

Topics: Digital Marketing Automation- Salesforce for NonProfits- Salesforce for Museums

Read More

Museum Marketing Challenges and Solutions in Digital Transformation Era

Stewart Balanchine - Sep 29, 2018 7:10:50 PM
Museums: Challenges The digital revolution has brought with it a host of amazing opportunities for its users, and consequently has created a new breed of consumer. The...

Topics: Salesforce for Museums

Read More

Challenges & Requirements for Building a Predictive Analysis Model

Stewart Balanchine - Jul 22, 2018 1:37:04 PM
Predictive Analysis What is, Where is Used Predictive analysis is a branch of data analytics that uses current and historical user data to make predictions regarding events. It...

Topics: Salesforce for Finance

Read More

Get Granular: Insight into Lead Distribution

Stewart Balanchine - Nov 17, 2017 9:00:00 AM
Sales have become much more precise because of innovative sales techniques and customer relations software. You want to sell your product to long term customers. To do so, you...

Topics: Digital Marketing Automation

Read More

How to Perform Customer Research for Marketing Automation Segmentation

Stewart Balanchine - Nov 10, 2017 9:00:00 AM
Customer research can give businesses the tools to accurately segment their target audiences. It can also help businesses decide if their current marketing automation segments...

Topics: Digital Marketing Automation

Read More

4 Benefits of Integrating Your CRM With Your Marketing Automation System

Stewart Balanchine - Nov 2, 2017 10:00:00 AM
Many companies have discovered that integrating customer relationship marketing platforms (CRM) with marketing automation systems can help achieve the best possible relationships...

Topics: Marketing Automation- Application Integration

Read More

Predictive Lead Scoring: How to Zero in on Your Prospects' Budget

Stewart Balanchine - Sep 22, 2017 3:44:43 AM
Budget information is essential to increase predictive lead scoring accuracy In an ideal world, your prospects budgetary information would be accessible from a single web search....

Topics: User Intent Prediction

Read More

What are the Benefits of Salesforce for Nonprofit Success?

Stewart Balanchine - Sep 17, 2017 5:40:16 AM
Effective Nonprofit Management When considering a CRM for your nonprofit business, it is undoubtedly necessary to ensure that the software is as effective at helping you manage...

Topics: Salesforce for NonProfits

Read More

What Does Predictive Lead Scoring Mean for Your Business?

Stewart Balanchine - Sep 15, 2017 5:23:47 PM
Using intelligence to identify and predict quality leads The success of any business relies upon one simple variable: leads. These are those prospects that you’re reaching out to...

Topics: User Intent Prediction

Read More

What to Look for When Choosing Fundraising Software for Nonprofits

Stewart Balanchine - Sep 8, 2017 11:15:20 AM
Functionality, ease of use and affordability are all imperative when considering the ideal fundraising software Nonprofits need effective fundraising campaigns to increase...

Topics: Salesforce for NonProfits

Read More

How to use Salesforce for Nonprofits

Stewart Balanchine - Sep 6, 2017 8:08:01 AM
What is Salesforce for Nonprofits? Salesforce is a customer relationship management application which allows organizations to effectively manage their relations with their...

Topics: Salesforce for NonProfits

Read More

Wealth Managers CRM: 4 Benefits for Wealth Management Companies

Stewart Balanchine - Aug 11, 2017 4:56:25 AM
Satisfying digital-savvy clients with financial CRM CRM encompasses the tools implemented for cultivating better customer relationships and interactions. An integrated financial...

Topics: Salesforce for Finance

Read More

A Good Finance CRM Strategy Starts and Ends with the Customer

Stewart Balanchine - Aug 10, 2017 9:33:57 AM
Developing customer success with CRM As a financial firm, there is nothing more important than finding and curating the right customers for success. A large piece of this...

Topics: Salesforce for Finance

Read More

CRM Retail Banking Trends for Customer Satisfaction

Stewart Balanchine - Jul 27, 2017 5:41:32 AM
Retail banking trends in customer relationship management Regulatory and competitive pressures within the retail banking industry as well as increasing customer expectations means...

Topics: Salesforce for Finance

Read More

Best Customer Support Software Specs in 2017 for Your SaaS Business

Stewart Balanchine - Jun 21, 2017 10:55:59 AM
Customer service is the key to separating your SaaS business from your competitors in 2017. It is becoming increasingly important to understand the optimal ways of managing your...

Topics: CX Customer Services

Read More

Salesforce Customer Service Management Software Solutions

Stewart Balanchine - Jun 5, 2017 11:20:09 AM
The importance of good customer service online Selecting a customer service management software that offers your company a full-service solution can be the difference between...

Topics: CX Customer Services

Read More