In today’s business world, effective Customer Relationship Management (CRM) can make a difference between success and failure. As your business grows, the need to integrate different business applications increases, and that’s when you will need to solve the integration dilemma, which can be effectively handled with the help of an Integration Management plan based on Salesforce.com platform that acts as a flexible cloud infrastructure for different applications that are used in an organization to ultimately improving business relationship with customers.
Three of the top challenges of a company moving to cloud include security (61%), followed by integration challenges (46%) and finally, information governance (35%)
Data chart documenting Gartner's forecast that predicts a rise of $37 billion for the CRM demand by 2017
Salesforce is the leading cloud-based CRM platform that has helped many businesses worldwide to grow into more efficient, effective and streamlined establishment of services, marketing and sales. No hardware costs, nearly no maintenance personnel costs, almost infinite accessibility, truly multi-platform and multi-device, … are just a few of the benefits of a cloud-based CRM platform.
Since its launch, Salesforce has proved to be more than just a single CRM application. Salesforce CRM is complemented by other applications on the same platform, and all Salesforce.com applications run completely in the cloud, making the platform the largest cloud application integration platform in the world.
In addition to the Salesofrce.com cloud applications that are integrated into one large platform, other applications that are used by companies and enterprises can be integrated with Salesforce to create a unified business application space. In many instances, such an endeavor is a dilemma to the IT department of a company, and custom integration solutions by a qualified team of consultants and engineers are needed to solve this integration dilemma.
Salesforce.com Platform Applications
Integrated cloud applications on the Salesforce.com platform are designed to respond to different aspects of a business’ needs. The main components of the platform are as follows:
1. Sales Cloud
Sales Cloud is the world’s number one CRM. All your customer info are organized in an intuitive way in one place, and different tools allow you to track all your customer’s interaction and information wherever you are. With the addition of the optional Einstein AI features to Sales Cloud, your CRM will run smarter at every step, making the insightful decision and get more leads.
2. Service Cloud
You no longer need to look for the best customer service as long as you have found Salesforce service cloud. It is a call center and helps desk platform that operates online and supports effective customers support from various devices. You can improve customer satisfaction since cloud services promotes quicker response through multi-channel support across social media, telephone and email etc. with the help of Salesforce integration management, a small and large business that incorporates cloud services show an extreme great increase in customer retention, satisfaction, and loyalty.
According to recent studies, 80% of potential clients research any product online before actually investing.
3. Marketing Cloud
The Salesforce Marketing Cloud helps to promote good customer interaction and gives you the social media, mobile, email and web tools to manage your customers’ journey across every multi-channel marketing. With Marketing Cloud, you will be informed about your return on investment for every marketing effort and be able to deliver the personalized, immediate and targeted campaign.
A yearly data compilation suggests that in 2016 alone, the growth of CRM reached a staggering 74% from a figure of 56% recorded in 2015.
4. Community Cloud
Salesforce Community Cloud is able to connect customers, employees, partners, suppliers, and distributors through an online collaboration and business platform called community cloud. This community cloud has made it easy to track and build self-service customer community and harness the strength of mobile and social to transform productivity.
5. Analytics Cloud
One of the benefits of integrating analytics with your customer and marketing data is that it enables you to tracks your business performance and the reason behind it. Here is where another component of Salesforce.com platform comes into play. Analytic Cloud allows you to find hidden insights and sales opportunities in your business and customer data that you can take action on, right from within Salesforce.
6. App Cloud
With this App Cloud, you get a unified platform for creating connected apps for your business. own apps quickly. With this cloud-based, your idea comes real. It integrates the platform services such as Force, Heroku Enterprise, and Lightning, and Trailhead, which is an interactive learning environment. All these powerful tools allow you to create the next generation apps and be able to respond to business requirements easily without additional infrastructure.
7. IOT Cloud
Salesforce’s innovative IoT Cloud allows your business to process massive quantities of data, build business rules with simple, intuitive tools, and engage proactively with customers in real time. Harnessing the many capabilities of IoT Cloud and connecting internet of things to Salesforce has helped companies to take their customer relationship to the next level.
Salesforce.com integration management provides a comprehensive platform to answer all integration problems a company faces to maintain the relationships between customers through the various technologies it uses. Salesforce has covered all aspects of customer relationships ranging from marketing to services and it offers different editions to suite all sizes of business in every sector and industry.
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