Cetrix Blog

As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing automation suite will pay for itself.

Developing a global brand will take the concentrated effort of everyone in your organization. It will require research on your current position, the current state of the world, and the opportunities available to you. This research requires data processing on a massive scale.

Most museums are aware that ticket sales are the life blood of all museums..Despite this, surprisingly few museums have a way to sell tickets online. Even though online ticket sales now dominate the sales landscape for events such as concerts and theaters, most museums have yet to create their own online ticket sales portals. For instance, in France, 30-50% of museums still expect visitors to purchase tickets at the door (See Secutix). Of course, an online ticket sales portal requires branding. Museums cannot just put up a website and expect visitors to find it. Instead, you must brand and advertise your website so potential visitors can find it in a way that builds a relationship between the museum and each individual visitor. That requires a digital presence that is unique, individualized, and global.

Museums: Challenges

The digital revolution has brought with it a host of amazing opportunities for its users, and consequently has created a new breed of consumer. The expectations of consumers have also been transformed somewhere along the route. Museums are one such group striving to meet the challenges kindled by this new wave of digital expectations from their visitors, whilst at the same time struggling through both budget constraints and restrictive legacy systems.

Cultural institutions around the world are looking for ways to update their collections for the digital age. Today’s patrons, trustees, and donors demand new digital experiences. Art museums are especially hit due to the nature of their very not-digital displays. They all need the benefits of digital technology to survive, ensure the democratization of culture, keep open spaces for dialogue, and to allow for the free exchange of ideas and knowledge. However, museum system software can challenge even the best of them. Despite the challenges, there are still good reasons why institutions such as the Minneapolis Institution of Art (MIA) are finding success with their digital initiatives.