Cetrix Blog

Predictive Analysis

What is, Where is Used

Predictive analysis, is a branch of data analytics that uses current and historical user data to make predictions regarding events. It actually consists of building a model that best fits the specific data characteristics and can predict future events, explain past ones, and group or correlate data records within the dataset

Intent Marketing

Intent data is the behavioral and transactional information collected from individual B2B .Intent marketing processes the data to predict user intent to buy, process, or to adopt a specific service or product. The user can be an anonymous visitor or a lead, a prospect or an existing customer.

Account based Marketing

Account-based marketing (ABM) focuses a vendor’s marketing and sales resources and efforts on specific customer or prospect accounts that will likely gain them the most. It differs from traditional marketing approaches whereas marketing is typically organized by industry or product/solution. ABM merges all these divisions and uses them to focus on the most profitable accounts.

What is lead scoring?

According to Wikipedia, lead scoring is to hierarchically ranking prospects against certain objectives. The resulting score determines which one beto engage, and in what order of priority.

User Intent Data – In a B2B context