Cetrix Blog

Challenges & Requirements for Building a Predictive Analysis Model

Stewart Balanchine - Jul 22, 2018 1:37:04 PM

Predictive Analysis

What is, Where is Used

Predictive analysis, is a branch of data analytics that uses current and historical user data to make predictions regarding events. It actually consists of building a model that best fits the specific data characteristics and can predict future events, explain past ones, and group or correlate data records within the dataset

Topics: Salesforce for Finance

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Predict User Intent with Machine Learning (AI, Recommender Systems)

Paul Nilsen - Jul 13, 2018 7:28:07 AM

Intent Marketing

Intent data is the behavioral and transactional information collected from individual B2B .Intent marketing processes the data to predict user intent to buy, process, or to adopt a specific service or product. The user can be an anonymous visitor or a lead, a prospect or an existing customer.

Topics: Application Integration

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Building an ABM Foundation Data-driven account selection and modeling

Paul Nilsen - Jul 12, 2018 1:04:14 AM

Account based Marketing

Account-based marketing (ABM) focuses a vendor’s marketing and sales resources and efforts on specific customer or prospect accounts that will likely gain them the most. It differs from traditional marketing approaches whereas marketing is typically organized by industry or product/solution. ABM merges all these divisions and uses them to focus on the most profitable accounts.

Topics: Digital Marketing Automation

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Predictive Lead Scoring features and challenges compared to traditional

Paul Nilsen - Jul 2, 2018 1:42:17 AM

What is lead scoring?

According to Wikipedia, lead scoring is to hierarchically ranking prospects against certain objectives. The resulting score determines which one beto engage, and in what order of priority.

Topics: Digital Marketing Automation

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Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data

Paul Nilsen - Jun 28, 2018 8:44:23 PM

User Intent Data – In a B2B context

Topics: User Intent Prediction

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