Cetrix Blog

    Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data

    Paul Nilsen - Jun 28, 2018 8:44:23 PM

    User Intent Data – In a B2B context

    Topics: User Intent Prediction

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    AI-Powered B2B Content Personalization Based on Live User Intent

    Paul Nilsen - Jun 5, 2018 3:19:48 PM


    Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products, homogeneous markets, and long life-cycles. All customers received the same content, usually served through a single channel.

    Topics: User Intent Prediction

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    Artificial Intelligence in Digital Process Automation

    Paul Nilsen - May 31, 2018 8:13:01 PM

    Business process management

    Business processes are (people or system) activities and information that produce some business outcome aligned with your business strategy. Business process management (BPM), according to Gartner, is any method used to discover, model, analyze, measure, improve, or optimize these business processes. You typically use BPM software (BPMS) or a software suite to run your company’s business process management.

    Topics: User Intent Prediction- Digital Process Automation

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    Challenges When Introducing an Enterprise Integration Platform

    Paul Nilsen - May 11, 2018 10:59:26 AM

    What is Enterprise Integration and Where is Needed?

    Today, organizations rely heavily on technologies – which are often of different nature - and applications, running in different business units and likely based on different  technologies. So, integrating these applications into a unified set of business process has emerged as a priority. Enterprise Integration provides a mechanism to build a composite application and share processes and data.

    Topics: Application Integration

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    Best Microservices Framework for Java

    Paul Nilsen - May 11, 2018 10:46:45 AM

    What is Microservices?

    Microservices are smaller modules of code that address specific business needs.  You can combine these services to handle larger projects, even if they were developed in different programming languages. These service clusters are what we call service oriented architecture (SOA).

    Topics: Application Integration

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