Leveraging AI for Enterprise B2B Marketing and Sales: A HubSpot CRM Guide for RevOps Leaders
Introduction
In the B2B space, where speed and efficiency are king, AI is something I view not as a...
Topic
AI and Analytics
Revolutionary Talent Acquisition Strategies for 2024
Explore cutting-edge talent acquisition strategies that will revolutionize the recruitment process...
5 Ways AI is Transforming the Business Landscape
From customer service and sales to product design and supply chains, AI is transforming the...
How to implement Einstein Emotion Analysis in Salesforce
AbstractEmotion recognition is a process of detecting or identifying human emotion, most commonly...
B2B Intent-Based Marketing to Turbo-Charge Predictable Prospecting
Key takeaways
- As a lead generation tool, user intent is even more powerful than predictive...
Retrieving User Intent for Anonymous, Intensive, and Repeat Customers
User intent is the key to successful marketing and sales in today’s business market. When your...
Challenges & Requirements for Building a Predictive Analysis Model
Predictive Analysis
What is, Where is Used
Predictive analysis is a branch of data analytics that ...
Predict User Intent with Machine Learning (AI, Recommender Systems)
Intent Marketing
Intent data is the behavioral and transactional information collected from...
Predictive Lead Scoring vs. Traditional: Features & Challenges
What is lead scoring?
According to Wikipedia, lead scoring is hierarchically ranking prospects...
Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data
User Intent Data – In a B2B context
'User intent data' are digital clues people leave across the...
AI-Powered B2B Content Personalization Based on Live User Intent
Introduction
Traditionally, content management systems managed both B2B and back-office platforms....
Artificial Intelligence in Digital Process Automation
Business process management
Business processes are (people or system) activities and information...