Cetrix Blog

Predict User Intent with Machine Learning (AI, Recommender Systems)

Paul Nilsen - Jul 13, 2018 7:28:07 AM

Intent Marketing

Intent data is the behavioral and transactional information collected from individual B2B .Intent marketing processes the data to predict user intent to buy, process, or to adopt a specific service or product. The user can be an anonymous visitor or a lead, a prospect or an existing customer.

Topics: Application Integration

Read More

Challenges When Introducing an Enterprise Integration Platform

Paul Nilsen - May 11, 2018 10:59:26 AM

What is Enterprise Integration and Where is Needed?

Today, organizations rely heavily on technologies – which are often of different nature - and applications, running in different business units and likely based on different  technologies. So, integrating these applications into a unified set of business process has emerged as a priority. Enterprise Integration provides a mechanism to build a composite application and share processes and data.

Topics: Application Integration

Read More

Best Microservices Framework for Java

Paul Nilsen - May 11, 2018 10:46:45 AM

What is Microservices?

Microservices are smaller modules of code that address specific business needs.  You can combine these services to handle larger projects, even if they were developed in different programming languages. These service clusters are what we call service oriented architecture (SOA).

Topics: Application Integration

Read More

Elastic load balancer: What it is and how does it work?

Paul Nilsen - May 11, 2018 10:44:09 AM

The cloud is one of the disruptive technologies and affordable solutions for your enterprise.  It offers infrastructure as a Service (IaaS), Platform as a service (PaaS) and Software as service (SaaS).  IaaS, the most basic cloud service, caters IT infrastructure, servers, virtual machines, storage, networks and operating systems.

Topics: Application Integration

Read More

Design Principles of Application Integration Architecture

Paul Nilsen - May 11, 2018 10:42:48 AM

There are multiple methods to application integration architecture. The first method is creating a centralized application architecture as a top-down approach, but you may not know all the requirements for your applications beforehand. Generally implemented in a waterfall model, data is prepared based on requirements. While it works, making changes with this design can get expensive.

Topics: Application Integration

Read More

Subscribe Here!