Cetrix Blog

Defining your Museum through its Global Presence

Stewart Balanchine - Oct 31, 2018 11:03:06 AM

Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?

Topics: Digital Marketing Automation- Digital Transformation Solution- Salesforce for Museums

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Marketing Automation Improves the ROI for Museums

Stewart Balanchine - Oct 31, 2018 9:29:03 AM

As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing...

Topics: Digital Marketing Automation- Salesforce for NonProfits- Salesforce for Museums

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Automation Helps You Establish a Global Museum Brand

Paul Nilsen - Oct 31, 2018 8:56:58 AM

Developing a global brand will take the concentrated effort of everyone in your organization. It will require research on your current position, the current state of the world, and the...

Topics: Digital Marketing Automation- Salesforce for NonProfits- Salesforce for Museums

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Museum Gallery and Collection Management on the Cloud

Paul Nilsen - Oct 24, 2018 8:36:11 AM

Most museums are aware that ticket sales are the life blood of all museums. Despite this, surprisingly few museums have a way to sell tickets online. Even though online ticket sales now dominate...

Topics: Digital Marketing Automation

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Building an ABM Foundation Data-driven account selection and modeling

Paul Nilsen - Jul 12, 2018 1:04:14 AM

Account based Marketing

Account-based marketing (ABM) focuses a vendors marketing and sales resources and efforts on specific customer or prospect accounts that will likely gain them the most...

Topics: Digital Marketing Automation

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