Cetrix Blog

What is B2B Predictive Prospecting?: A Guide for B2B Marketers

Paul Nilsen - May 11, 2018 10:45:30 AM

 

What is B2B Predictive Prospecting?: A Definitive Guide for B2B Marketers

Predictive prospecting is an important but often overlooked elements of sales. As a result, this article will provide a definitive guide that tackles some of the most commonly asked questions about this type of prospecting including what the practice is, how the practice is used, and for who this type of prospecting is intended.

Topics: Marketing Automation- Improve Sales- Application Integration

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Elastic load balancer: What it is and how does it work?

Paul Nilsen - May 11, 2018 10:44:09 AM

The cloud is one of the disruptive technologies and affordable solutions for your enterprise.  It offers infrastructure as a Service (IaaS), Platform as a service (PaaS) and Software as service (SaaS).  IaaS, the most basic cloud service, caters IT infrastructure, servers, virtual machines, storage, networks and operating systems.

Topics: Marketing Automation- Improve Sales- Application Integration

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How to Choose the Best Enterprise Service Bus?

Paul Nilsen - Apr 20, 2018 8:16:31 AM

What is Enterprise Service Bus?

Enterprise Service Bus (ESB) is a feature-rich, drag-and-drop message-oriented middle tier network layer that combines Service oriented architecture (SOA) with the message-oriented layer to address the limitations of SOA. ESB also lets you change your infrastructure by configuring and reusing ESB parameters instead of writing new code. Offered by several vendors such as the IBM WebSphere, Dell Boomi, Oracle, Mulesoft, WSO2, TALEND, Microsoft Biztalk server and Redhat JBOSS, ESB is the primary tool for enterprise integration platform.

Topics: Marketing Automation- Improve Sales- Application Integration

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7 Benefits Realized Through Digital Process Automation

Paul Nilsen - Apr 20, 2018 8:12:10 AM

Digital Process Automation (DPA) is quickly becoming an evolutionary and vital part of Business Process Management (BPM). A growing number of companies need to rapidly automate their processes to satisfy the demands created by their digital initiatives. By implementing DPA, Taco Bell was able to transition from losing money to being valued at $1.98 billion. The graph below outlines just some of the largest benefits that companies realize through the use of DPA.

Topics: Marketing Automation- Improve Sales- Application Integration

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How to Perform Customer Research for Marketing Automation Segmentation

Stewart Balanchine - Nov 10, 2017 10:00:00 AM

Customer research can give businesses the tools to accurately segment their target audiences. It can also help businesses decide if their current marketing automation segments should be altered. At the crux, audience segmentation is the process of dividing your audience into smaller clusters with similarities.

For example, you may learn it is best to advertise to younger audience members through social media, whereas it may be more effective to send traditional hardcopy advertisements to your older customers. Segmentation can be based on demographics (i.e. age and gender), psychographics (i.e. personality and motivations), region, and many other variables. 

Topics: Marketing Automation

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