Statistics for CRM trends in 2019 show that more and more businesses already have a CRM in place and customisation is becoming more important to them.
Findings also indicate that businesses are willing to change their CRM for one that is more suited to their industry needs. The CRM audience in general has become more tech-savvy, leading to a more well informed audience who know what they want and expect technological advances in the systems they use.
We are also ushering in the fourth industrial revolution, or 4IR, and this has it's own challenges and rewards. How we react to the changes can have a drastic impact on both commerce and society.