Cetrix Blog

Defining your Museum through its Global Presence

Stewart Balanchine - Oct 31, 2018 11:03:06 AM

Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?

Topics: Digital Marketing Automation- Salesforce for Museums- Digital Transformation Solution

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Marketing Automation Improves the ROI for Museums

Stewart Balanchine - Oct 31, 2018 9:29:03 AM

As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing automation suite will pay for itself.

Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits

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Automation Helps You Establish a Global Museum Brand

Paul Nilsen - Oct 31, 2018 8:56:58 AM

Developing a global brand will take the concentrated effort of everyone in your organization. It will require research on your current position, the current state of the world, and the opportunities available to you. This research requires data processing on a massive scale.

Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits

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Museum Marketing Challenges and Solutions in Digital Transformation Era

Stewart Balanchine - Sep 29, 2018 7:10:50 PM

Museums: Challenges

The digital revolution has brought with it a host of amazing opportunities for its users, and consequently has created a new breed of consumer. The expectations of consumers have also been transformed somewhere along the route. Museums are one such group striving to meet the challenges kindled by this new wave of digital expectations from their visitors, whilst at the same time struggling through both budget constraints and restrictive legacy systems.

Topics: Salesforce for Museums

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Minneapolis Institute of Art Journey into the Cloud Solutions

Paul Nilsen - Sep 13, 2018 6:48:15 AM

Cultural institutions around the world are looking for ways to update their collections for the digital age. Today’s patrons, trustees, and donors demand new digital experiences. Art museums are especially hit due to the nature of their very not-digital displays. They all need the benefits of digital technology to survive, ensure the democratization of culture, keep open spaces for dialogue, and to allow for the free exchange of ideas and knowledge. However, museum system software can challenge even the best of them. Despite the challenges, there are still good reasons why institutions such as the Minneapolis Institution of Art (MIA) are finding success with their digital initiatives.

Topics: Salesforce for Museums

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