Introduction
Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization.
Most industry-leading companies already know how important it is to create alignment between their sales and marketing teams, but many fail to realize that maintaining alignment requires ongoing work and continual optimization.
Topics: Sales and Marketing Alignment
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When marketing focuses on maximizing lead generation and sales centers on closing as many deals as they can, your organization suffers. In a study by Hubspot, they discovered “Businesses with effective Sales and Marketing alignment achieved 208% higher marketing revenue than organizations with a disjointed team.” Despite increasing recognition of the importance of aligning your teams, only about half of the companies reported having high marketing alignment last year.
Topics: Sales and Marketing Alignment
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Establishing a global brand is about defining who and what you are as an organization. It is your answer to the question: what is your museum and what does it do?
Topics: Digital Marketing Automation- Salesforce for Museums- Digital Transformation Solution
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As the cultural and education markets grow more competitive, museums must take advantage of everything they can get out of their marketing automation platform. Fortunately, a good marketing automation suite will pay for itself.
Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits
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Developing a global brand will take the concentrated effort of everyone in your organization. It will require research on your current position, the current state of the world, and the opportunities available to you. This research requires data processing on a massive scale.
Topics: Digital Marketing Automation- Salesforce for Museums- Salesforce for NonProfits
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