AnchorPoint came on-board with ourselves as an established network security organization who were increasingly finding that their already competitive market was being squeezed further; they needed an advantage over their competitors. They identified the need to upgrade their Content Management System and further develop their web presence. They had already acknowledged that their existing website was no longer creating significant new leads for the business. The also felt that their current online presence was inconsistent and lacked enough dynamic calls-to-action. AnchorPoint identified their needs as:
Additionally, they realized that did not have the expertise or the resources to fulfil their online potential, so in order to achieve their goals, they approached us.
We implemented HubSpot primarily so that AnchorPoint could make use of its Content Management abilities. They were able to rapidly create landing pages for lead conversion. They also used HubSpot's facilities to manage their digital assets and to create a web-based resource centre which also began to drive inbound marketing. The highlights of AnchorPoint's implementation included:
AnchorPoint felt that the impact and reach of their digital content was almost immediate. They began to see more visits, more leads and higher engagement to their landing page and content.
These business advantages resulted in AnchorPoint experiencing:
Our partnership with AnchorPoint demonstrates the potential of inbound marketing results can build exponentially over time.
We experienced heightened engagement with our web-users.
AnchorPoint's landing page visitor numbers increased dramatically almost overnight.
Feedback allowed us to make judgements on where our marketing was working.