Oculus Health operate a Primary Care management platform that connects health providers to patients. They are positioned in the market-place as a service provider that support and cooperate with primary care physicians to facilitate their cooperation with the government MACRA Care Program. The catalyst for Oculus Health to approach was the realization that they were not capitalizing on this unique aspect of their service.
Oculus Health requested that we undertake an assessment of their current digital marketing strategy and produce a blueprint for moving it forward.
We undertook an extensive assessment of Oculus Health's current digital marketing strategy, and a market analysis including comparisons with their main competitors. We found that only 20% of independent practitioners were aware of MACRA legislation and that Oculus Health had a distinct advantage through their MACRA support provisioning. We proposed that they should use this unique aspect of their business to its maximum. We recommended that Oculus Health should:
By promoting the uniqueness of their MACRA support as we proposed, Oculus Health saw immediate business benefits. They highlighted the following:
"We have saved money using HubSpot as our CMS, and made money through increased webpage leads.”
The new website platform allows us to understand what our customers are interested in.
The Content Strategy tool has helped us tremendously with our content strategy and achieving our business goals.