When ProcTest came to us, they were a start-up organization who needed support for their business soft-launch. They had a limited timescale of only weeks; much less than what would normally be required for such a launch. They needed a platform which would enable them to rapidly validate their SaaS product soft-launch by acquiring beta users even before their webpage was live.
ProcTest identified that the system should enable:
ProcTest's primary aim was to soft-launch their SaaS business and develop their marketing pipeline management and brand awareness within a short time-frame. To do this, they needed a platform which would support their lead management and conversion process design even before their website was available.
HubSpot enabled ProcTest to achieve this in the following ways:
ProcTest considered their rapid SaaS product soft-launch to be an 'amazing experience'. Despite being a start-up, they felt confident that HubSpot was their ideal platform to support it. They said that its integrated toolset supported them from the outset and that without it, their launch would have experienced a substantial delay. They have been able to use many of HubSpot's tools and features to accelerate their start-up and it has been instrumental in:
As for their business, HubSpot has helped them:
HubSpot and ProcTest seem to have developed the perfect relationship!
"HubSpot's many tools and features have been essential in accelerating our SaaS product launch."
"We secured an almost-immediate brand and social-media presence within our market."