ADP wanted its sales team to be able to leverage technology to close more sales ahead of the competition.
With more than 600,000 customers and 10,000 staff across 11 business units and multiple territories, central to ADP’s challenge was the need to ensure that employees from different functions including sales, marketing, finance and operations could access up to date customer information and related market intelligence to initiate, build and maintain strong, profitable customer relationships, faster.
The sales environment was characterized by short, high contact connections.
ADP consolidated all its existing customer information into Salesforce:
Marketing Cloud, the Salesforce digital marketing platform is used to:
To keep its sales team on the move a suite of mobile optimized apps (digital sales tools, order management and itinerary planners) was built using Salesforce App Cloud on the Salesforce 1 Mobile App platform.
Cross-divisional records enable employees across sales, marketing, finance and operations to access and build the up to date information and reports they need while developing customer relationships.
Customers today expect you to be aware of their needs and not waste their time. Importantly Salesforce integration has enabled ADP to get to market faster by:
ADP consolidated its customer information into Salesforce using Marketing Cloud and Sales Cloud automation to maximise its sales pipeline.
A suite of mobile optimized apps, built using Salesforce App Cloud on the Salesforce 1 Mobile App platform keeps the sales team connected when on the move.
With Salesforce, ADP increased its speed of sales through its mobile platform.