Shrinking student numbers and the resulting high competition between Canadian universities and colleges set Algonquin College on a mission to transform its approach.
This meant finding new ways of doing things, redefining their higher education experience to gain a competitive advantage over their rivals.
The school began their transformation by changing the way they recruit new students, introducing a Salesforce-based approach.
Salesforce is used to automate the capture of leads via their website as well as on social media. These leads are captured, segmented and used to target communications and track conversions.
Algonquin also developed a Salesforce 1 Mobile App to help recruiters in high school classrooms to collect leads and feed them back to the student recruitment department at the college in real-time.
Salesforce tripled the productivity of Algonquin’s student recruiters, in the first year alone:
The scalability of Salesforce meant that the college could roll out improvements across campus:
Some of the main transformational impacts of Salesforce highlighted by the college include:
These are giving Algonquin a competitive advantage.
College recruiters are three times more productive with Salesforce.
Salesforce marketing automation increased new student leads by 23% in the first year.
With Salesforce, Algonquin College is delivering a personalized, student-centric educational experience from the outset.
With the help of new possibilities in the digital age, especially through automation processes in combination with Artificial Intelligence there are three main advantages that can be used to increase sales:
Your employees, customers and not least your company will benefit from these results.
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