Cochlear’s hearing implants enable people with hearing loss to hear again or for the first time. Their advanced hearing devices are used by more than 400,000 people worldwide.
Cochlear’s implant product means that customers become lifetime partners. Cochlear wanted to:
With an estimated 360 million people with hearing impairments globally, the company has a large and varied target market and needed:
Cochlear chose Salesforce to connect the customer, the medical professional and the company:
Through Salesforce Cochlear connects 3,000 volunteers, all previous customers, to share their implant experiences with new potential customers.
Appropriate matches can be made between volunteers and prospects based on demographics or other factors to make them more relevant.
From the first Google hearing implant search through the rest of their hearing journey with the company Salesforce enables:
Centralized data is making:
Through Salesforce Cochlear matches 3,000 volunteer Concierges with new potential customers.
Salesforce makes personalized advice and communications via email, live web chat and phone possible.
Centralized data means that conversations between Cochlear reps and local clinicians are more strategic.