AdriaCamp is a startup in an already crowded destination marketing arena with a lot of clutter. They specialize in promote lodging in Croatia. The AdriaCamp team felt that start-up goals could be achieved by utilizing inbound marketing techniques which the competitors were not using.
"Finding the HubSpot website was my first touch with inbound marketing – the more I read, the more convinced I was that this was how we could really start and grow a successful business," said Alen Salamun, CEO.
AdriaCamp needed a way to not only generate website visitors, but also to gain insights that could be used for lead-nurturing campaigns. The organization CEO had seen how limited the effect of direct email marketing could be and was on the look-out for a platform to support a more ambitious marketing plan. Having read a HubSpot white-paper on how personas could be used to manage needs of customers, Alen Salamun hoped to utilize this in their marketing. AdriaCamp’s list of requirements were:
From the onset, AdriaCamp used HubSpot’s marketing automation tools to identify keywords that would increase website ranking with search engines. This facility also leveraged by making the most of this knowledge when creating blog content, emails and landing pages.
AdriaCamp were also able to add calls-to-action on of landing pages which allowed the harvesting of large amounts of visitor information. HubSpot COS has enabled AdriaCamp to separate leads into three phases; awareness, consideration, and decision, allowing the provision of content and offers relative to each customer’s phase.
HubSpot allowed AdriaCamp to:
AdriaCamp found that their startup exceeded their expectations in many ways. As well as enabling them to hit the ground running, HubSpot COS gave them a distinct advantage over their competitors through its data collection and manipulation features. It equipped AdriaCamp to:
HubSpot has delivered the following for the camping agency:
We now have an optimized way to generate visitors to our website.
HubSpot enabled this startup to achieve over 30k visitors to their website in the first month.
HubSpot’s SEO tools allow us to identify new and unique keywords.