University of London Computer Centre (ULCC) provide IT services across the educational and public sector, as well as undertaking research work in fields such as digital preservation and e-learning. Having seen a demonstration of the benefits of using HubSpot to deliver an online marketing strategy, ULCC were hooked. An assessment of the organization suggested that the distributed set of specialist tools employed by ULCC were inadequate to deliver their requirements. Using separate systems wasn’t practical, and that the sharing of data between them was ineffective. ULCC needed a more integrated, user-friendly solution. The university highlighted the following areas of concern:
Through in implemented of a bespoke HubSpot platform, the organization experienced immediate benefits. The integrated tool-set released ULCC to approach marketing through innovative methods.
HubSpot drove ULCC’s marketing methodologies to an unprecedented level by:
Since the implementation, the ULCC have transformed their business approach to marketing from outbound to inbound. The company found that by using HubSpot to manage the concept of personas, they gained an incredible business advantage through identifying customer pain points. Mining these personas also meant that they were able to gain insight into leads and could implement HubSpot automated campaigns to those leads. Workflows enabled ULCC to follow each individual lead journey through its entire lifecycle.
HubSpot gave ULCC the right tools for their e-marketing and achieved:
They organisation were stimulated by HubSpot’s integrated platform which:
HubSpot has enabled us to identify customer pain-points and address the directly.
Our teams are now able to understand how many leads we’ve generated and where they originated.
Being able to manage our customer persona data has meant web optimization is much easier.