Stanley Black & Decker is a tool manufacturer, retailer and franchiser and a provider of highly-engineered solutions, storage and security.
The biggest challenge facing the 11-billion-dollar company in engaging with its end users was its inability to access the data needed to power its brand strategy.
Stanley Black & Decker needed to be able to have a single view of its sales and marketing assets to understand its customers better and engage with them across the buying cycle in a way that would support its positioning as a solutions-based provider.
Moving to Pardot by Salesforce provided Stanley Black & Decker with the 360-degree view of its sales, marketing and customer services it needed.
Stanley Black & Decker used Pardot to streamline sales and marketing processes by:
Pardot enabled Stanley Black & Decker to:
Sales and marketing staff can focus on delivering the right message to the right customer at the right time, continuing to do that until the deal is closed.
Since implementing Pardot across their business Stanley Black & Decker has experienced:
Stanley Black & Decker used Pardot to move users into the buying cycle more quickly and present them with targeted, personalized content.
Sales and marketing staff can focus on delivering the right message to the right customer at the right time, continuing to do that until the deal is closed.
Since implementing Pardot, Stanley Black & Decker has increased its market share and reduced its industrial storage sales cycle.
What then, is the solution for achieving our integrated B2B sales and marketing goals?
Salesforce Sales and Marketing Integration Roadmap.
Thousands of companies in the US alone have subscribed to the services of Salesforce and a marketing platform. Perhaps they have even begun to integrate the two using an “out-of-the-box” integration solution. Unfortunately, current solutions only “map and sync” data between the two platforms. This alone won’t suffice-- an expert level approach is often now necessary to ensure proper implementation every step of the way.
We must define and develop a methodology that provides an infrastructure to streamline both platforms to their full capacity. As such, teams can focus on the most important goal-- identifying the best opportunities that lead to conversion to revenue. As such, an enhanced roadmap would allow marketing teams to more comprehensively partner with sales teams, so that sales may improve on to maximize growth.