The Office coffee company located in the UK, established in 2011 is a provider of ethnically sourced, high-quality tea and refreshment consumables as well as bean-to-cup coffee machines. Business partners, Richard Doherty and Jim Devlin founded the company after they noticed a gap in quality coffee drinks in the office. There was an increased demand for quality drinks n the UK market, observed Richard, he believed that the solution involves providing ethically sourced tea, coffee supplies and coffee machines. They ventured into the competitive office beverage market at a difficult time - recession period, Richard believed that if they can pull through this recession period, they are just a few inches close to huge success. But that dream was far-fetched owing to challenges in using traditional methods to build and carry out their digital marketing such as B2B, B2C and wide market coverage. They could not leverage the numerous advantages that the digital age offers. To succeed in their target to reach businesses with 50 employees in the UK as at the time, more sophisticated and modern marketing techniques have to be adopted. So, they devised their first strategic marketing by investing in a website that would give visitors a sense that they were dealing with an established and reputable company The whole process involved their business being wholly sustained by an outbound telesales team cold calling prospects, the website had very little impact on inbound enquirers. Richard and Jim decided to take a leap of faith and move to a 100% inbound marketing model by hiring a social media executive together with an experienced marketing professional, with their assistance, they began blogging and improving their keyword ranking with basic SEO. This, however, did not yield the desired solution and results in the office coffee company founders desired, Richard explained -“we were using an array of tools to dabble inbound, but we lacked guidance or a single platform to tie in all our efforts”.
The office coffee company sought out a more profitable solution that will yield their company a huge success! HubSpot came to the rescue after the office coffee company engaged the services of HubSpot 360 all-in-one software which transformed the company’s fragmented and light touch inbound marketing efforts into a cohesive, effective inbound marketing strategy that accelerated the growth of their business. According to Richard - “implementing HubSpot provided us with all the tools we needed to expand our inbound marketing process”. HubSpot software platform provides the following solutions-
it’s been all rosy for the office coffee company as they recorded tremendous results in the following ways using HubSpot;
Office coffee company based in the UK records massive growth in revenue year on year using HubSpot.
Office coffee company based in the UK faced digital marketing and automation challenges.
The coffees company was in search of an automation digital platform to reach out to more customers and manage its automation
HubSpot all-in-one system automation and digital marketing features solved the challenges and brought about 40% accelerated growth year on year
With the help of new possibilities in the digital age, especially through automation processes in combination with Artificial Intelligence there are three main advantages that can be used to increase sales:
Your employees, customers and not least your company will benefit from these results.
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