"...We started with a period of research on our online output between 2014-15. We discovered that we had produced over 365 pieces of editorial content – and that 65% of it had been viewed less than 500 times. For context, our most viewed article has been read over 70,000 times – so we could see clearly that our content wasn’t performing well. We discovered too that on social media, although a huge amount of resource was going into it, much of what were producing was not resonating with audiences. Engagement was low..."
These are the average benefits reported by our customers in Salesforce annual “Voice of the Customer” Survey:
In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:
Globalization and technology are forcing museums to reconsider their place in the world. Cultural centers for their communities for centuries, museums now face unprecedented changes in their customers and competition. New educational and entertainment outlets pop up daily drawing in customers that would otherwise spend their day patronizing their local museums and art institutes.
In today’s world, competing for attention is a necessary skill; essentially, everyone is trying to grab a share from a finite resource of attention. This means that the museums, like all cultural institutions, are competing against a whole raft of other entertainment options. Combine this with ever-changing demographics, trends and increasing expectations of museum visitors,
Visitors, in line with the general population at large, are incredibly tech-savvy and very plugged into the digital world. They are able to easily access a vast array of information and entertainment without ever having to step foot outside of their homes. This poses the challenge of spectacle to the museum.
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Establishing a Brand for Your Museum
Most museums only brand their collections, exhibits, events, programs, et cetera. In fact, this is one of the few places museum marketing has succeeded so far. However, a good brand should define who you are as an organization.
It is more than just your logo, identity, or tagline. It is your unique purpose, your emotional connection, to your visitors and the communities you serve. It is the role your museum plays in the world.
The Museum of Modern Art (MoMA) transitioned to the Salesforce Commerce Cloud to support its online store to leverage the power of a cloud-based infrastructure and streamline operations. Join their Associate Director of Applications to hear why Commerce Cloud was the right fit, lessons learned from the rollout, and how they were able to decrease IT costs and increase customer satisfaction.
Category: Salesforce for Finance
Category: Salesforce for Finance
The traditional way of an organization owning machines and using internal resources to operate, maintain and secure a fully-owned IT environment now costs too much. Today, more IT solutions are being delivered as SaaS (software as a service) and in the cloud (with remote servers which are managed by a third party).
Museums can focus their energy on their mission of curation and preservation while benefiting from the skills, experience, software features and processing power of an expert partner at a fraction of the cost of ownership.
Contact us to talk about our solutions in the cloud for a connected museum.
We'll help you set up a strategy to start connecting with your visitors like never before.
Yes, you heard us right. 30 days, totally free. What are you waiting for? Your free trial will provide you the tools you need to:
Sounds pretty sweet, huh? That's what we're going for. Sign up for your free trial today!
We’ll put you on the right path.
Contact us to learn more about our solutions for museums, galleries and institutions, and start taking full advantage of social, mobile, cloud, and analytics as you transform your organization.
Learn how our solution will provide your museum a better user experience and enables you to focus on the things that matter most to grow your audience group.