"...We started with a period of research on our online output between 2014-15. We discovered that we had produced over 365 pieces of editorial content – and that 65% of it had been viewed less than 500 times. For context, our most viewed article has been read over 70,000 times – so we could see clearly that our content wasn’t performing well. We discovered too that on social media, although a huge amount of resource was going into it, much of what were producing was not resonating with audiences. Engagement was low..."
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These are the average benefits reported by our customers in Salesforce annual “Voice of the Customer” Survey:
In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:
Globalization and technology are forcing museums to reconsider their place in the world. Cultural centers for their communities for centuries, museums now face unprecedented changes in their customers and competition. New educational and entertainment outlets pop up daily drawing in customers that would otherwise spend their day patronizing their local museums and art institutes.
In today’s world, competing for attention is a necessary skill; essentially, everyone is trying to grab a share from a finite resource of attention. This means that the museums, like all cultural institutions, are competing against a whole raft of other entertainment options. Combine this with ever-changing demographics, trends and increasing expectations of museum visitors,
Visitors, in line with the general population at large, are incredibly tech-savvy and very plugged into the digital world. They are able to easily access a vast array of information and entertainment without ever having to step foot outside of their homes. This poses the challenge of spectacle to the museum.
Web-based Collections Management. More flexible, intuitive & accessible. Discover how our software can help you manage, conserve, exhibit, share and digitize your collections.
Move ticket sales to the Internet, manage multi-channel ticket distribution from a single system, and build a rich product offering that exactly matches the needs of each audience group.
CRM, Ticketing & Gift Shop, Collection & Digital Asset Management, Digital Marketing, etc. are integrated on a single platform cloud solution to provide you with a real time and global visibility.
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Introduce state of the art augmented reality to provide the visitor a truly unique and incomparable experience.
A 360-degree understanding of visitors, members and donors through a cloud-based CRM - to holistically understand who they are and what motivates their decision to visit.
Software purpose-built to optimize a visitor’s mobile experience.
A personalized museum visit based on pertinent data known about an individual visitor.
Dramatically enhanced software packages designed to support all types of transactions – Whether these take place on-site or online.
Establishing a Brand for Your Museum
Most museums only brand their collections, exhibits, events, programs, et cetera. In fact, this is one of the few places museum marketing has succeeded so far. However, a good brand should define who you are as an organization.
It is more than just your logo, identity, or tagline. It is your unique purpose, your emotional connection, to your visitors and the communities you serve. It is the role your museum plays in the world.
The Museum of Modern Art (MoMA) transitioned to the Salesforce Commerce Cloud to support its online store to leverage the power of a cloud-based infrastructure and streamline operations. Join their Associate Director of Applications to hear why Commerce Cloud was the right fit, lessons learned from the rollout, and how they were able to decrease IT costs and increase customer satisfaction.
Contact us to talk about our solutions in the cloud for a connected museum.
We'll help you set up a strategy to start connecting with your visitors like never before.
Yes, you heard us right. 30 days, totally free. What are you waiting for? Your free trial will provide you the tools you need to:
Sounds pretty sweet, huh? That's what we're going for. Sign up for your free trial today!
Questions?
We’ll put you on the right path.
Contact us to learn more about our solutions for museums, galleries and institutions, and start taking full advantage of social, mobile, cloud, and analytics as you transform your organization.
Learn how our solution will provide your museum a better user experience and enables you to focus on the things that matter most to grow your audience group.
