Digital Marketing Tools and Strategies for Museums

HubSpot's All-in-One Marketing Software Is The Core Integral Part of Our Museum Software Solution

Digital marketing is an umbrella term for all of your museum's online marketing efforts.
Build out your digital marketing strategy in seven easy-to-follow steps, covering everything you need to grow your museum presence online:
Building a website, Content & SEO strategy, Social media, Lead generation, Digital advertising, Nurturing & automation, Analytics & reporting.
Built to complement the inbound methodology, HubSpot's all-in-one marketing software is easy-to-use and helps businesses grow.

Royal Academy of Arts, UK – Digital Marketing and Promotion

"...We started with a period of research on our online output between 2014-15. We discovered that we had produced over 365 pieces of editorial content – and that 65% of it had been viewed less than 500 times. For context, our most viewed article has been read over 70,000 times – so we could see clearly that our content wasn’t performing well. We discovered too that on social media, although a huge amount of resource was going into it, much of what were producing was not resonating with audiences. Engagement was low..."

Salesforce Platform

These are the average benefits reported by our customers in Salesforce annual “Voice of the Customer” Survey:

89% of Salesforce.org customers say Salesforce has helped improve their ability to achieve their mission
+49% faster response to constituents
+24% donor retention
-32% service and support costs
-17% cost per dollar raised

Hubspot Digital Marketing Platform

In 2017, an MIT Sloan MBA student completed a research study on the ROI of using HubSpot's marketing, sales, and CRM software. Highlights include:

3.30x more visitors per month within one year
3.50x more leads per month within one year
79% of customers saw an increase in sales revenue within one year

Veevart for Museums and Cultural Institutions

An award-winning CRM that would allow the Museums to have a 360-degree view of their members and donors
A central, shared, and collaborative data repository which would be secure and available throughout the museum
Museum software designed specifically to provide and support mobile and distributed working environment
The ground-breaking solution would facilitate the museum’s contact management process to support membership, fundraising and revenue creation

Exploring New Methods In Museum Visitor Experience

In today’s world, competing for attention is a necessary skill; essentially, everyone is trying to grab a share from a finite resource of attention. This means that the museums, like all cultural institutions, are competing against a whole raft of other entertainment options. Combine this with ever-changing demographics, trends and increasing expectations of museum visitors,

Digital Marketing Strategies for Museums in Practice

Establishing a Brand for Your Museum

Most museums only brand their collections, exhibits, events, programs, et cetera. In fact, this is one of the few places museum marketing has succeeded so far. However, a good brand should define who you are as an organization.
It is more than just your logo, identity, or tagline. It is your unique purpose, your emotional connection, to your visitors and the communities you serve. It is the role your museum plays in the world.

The Museum of Modern Art (MoMA) Digital Strategy

The Museum of Modern Art (MoMA) transitioned to the Salesforce Commerce Cloud to support its online store to leverage the power of a cloud-based infrastructure and streamline operations. Join their Associate Director of Applications to hear why Commerce Cloud was the right fit, lessons learned from the rollout, and how they were able to decrease IT costs and increase customer satisfaction.

Laura Gibbs - Marketing Museums in the 21st Century

An overview of digital marketing strategy and methods for museums.

Take the Next Step

The traditional way of an organization owning machines and using internal resources to operate, maintain and secure a fully-owned IT environment now costs too much. Today, more IT solutions are being delivered as SaaS (software as a service) and in the cloud (with remote servers which are managed by a third party).

Museums can focus their energy on their mission of curation and preservation while benefiting from the skills, experience, software features and processing power of an expert partner at a fraction of the cost of ownership.

We'll help you set up a strategy to start connecting with your visitors like never before.

Try our solution Free for 30 Days!

Yes, you heard us right. 30 days, totally free. What are you waiting for? Your free trial will provide you the tools you need to:

Start running easy-to-use landing page and call-to-action A/B tests
Get found online by more qualified visitors
Convert more visitors into leads
Close those leads efficiently
Make smart marketing investments
Manage your visitors into members and households
Test the CRM, Ticketing & Gift Shop, Collection & Digital Asset Management, etc.

Sounds pretty sweet, huh? That's what we're going for. Sign up for your free trial today!

Let's Connect and review the solution.

Questions?

We’ll put you on the right path.

Contact us to learn more about our solutions for museums, galleries and institutions, and start taking full advantage of social, mobile, cloud, and analytics as you transform your organization.

Learn how our solution will provide your museum a better user experience and enables you to focus on the things that matter most to grow your audience group.

Attract more visitors.
Build loyalty by diversifying your visitor experience.
Establish one-to-one communications with segmented visitor group.

Digital Marketing Tools and Strategies for Museums

Optimize digital marketing campaigns, Expand online visibility, Maximize ticket sales and admissions, Achieve tangible ROI.

Museum and Institutions

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HubSpot's All-in-One Marketing Software Is The Core Integral Part of Our Museum Software Solution

Royal Academy of Arts, UK – Digital Marketing and Promotion

The 4 Issues That Will Guide the Future of Museums

Digital Marketing Strategy for Museums

Cetrix Museum Software Solution. Powerful Alone. Better together.

Salesforce Platform

Hubspot Digital Marketing Platform

Veevart for Museums and Cultural Institutions

Museums and global presence

Museums and global presence

Exploring New Methods In Museum Visitor Experience

Digitizing Museum Visitor Experience

WATCH DEMO

Let us reinvent the way you work. The must-have tools you need!

Collections Management Software

Online Ticketing Software

All-in-One Museum Management Software

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Nonprofit Deep Discount

How could a different approach to technology be implemented?

Digital Transformation Roadmap:

Digital Marketing Strategies to Increase Engagement

Digital Marketing Strategies for Museums in Practice

The Museum of Modern Art (MoMA) Digital Strategy

Laura Gibbs - Marketing Museums in the 21st Century

Discover Museums Like Yours Who Have Found Success

The Institute Of Contemporary Art Developed A Customer-Centric Focus

Salesforce Helps The Museum Of Modern Art To Truly Understand Their Visitors

Major Art Museum Digitally Transforms its Legacy System

Take the Next Step

Plus, nonprofits can get many of our products at a deep discount.

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