Companies like Amazon or Zappos, large corporations with seemingly endless resources, have the financial resources to dig deep into the data to extract insights and build large teams to implement any and every marketing strategy. They convert more customers because they understand their customers more deeply.
But for many smaller merchants, hiring a team of data scientists dedicated to analyzing data using the latest-and-greatest technologies, simply isn’t in the budget and there isn’t the time. It can seem like a bottleneck where only the enterprise level companies can get through.
