The ubiquitous role of technology in modern life has forged a consumer that requires meaningful and relevant information delivered at resource-tasking speeds. To meet this demand, your organization must maximize each stage of the sales cycle or risk falling short of rising customer expectations. How you handle your sales cycle and how you add value to the entirety of the sales experience, will leave strong and lasting impressions in their minds.
Today, technology creates an information expressway between you and your consumers. This expressway also bridges the "age-old gap" between your marketing and sales teams, giving a delightful sales experience to your customers.
As businesses rely more on data-centric tools to streamline their sales and marketing processes, HubSpot and Salesforce integrations are the perfect implementations for custom strategies deployed in such a way as to bring the consumer a truly next level experience.
HubSpot and Salesforce both offer a plethora of features for managing the customer’s sale cycle, but, it’s the integration between the two that opens a new pathway to effective sales and marketing management throughout the entire consumer life cycle. It enables your team to nurture and manage leads from the very first contact all the way through to the sale, (and even after it closes), adding value to the overall sales experience.
For any organization considering integrating HubSpot and Salesforce into their processes, there is the question of need; is this integration really required for my business?
Integrating HubSpot with Salesforce can have enormous returns for your business, but keep present in your mind the following possibilities:
There are many benefits from integrating your marketing automation platform and CRM. The most important one being the total alignment between your sales and marketing teams. This directly results in a better experience for your prospects and customers, ultimately driving the consumer sales experience to the next level. However, given the multiple bottlenecks you may come across during the integration, it is better to seek expert advice to make it a run-away success for your business