Integrated Automation

Automating business processes and human tasks across integrated digital space of the enterprise

The Need For Agile Adaptation 

Rapid adaptation to changing business environment that is driven by huge data proliferation, constantly evolving customer needs and expectations, and fierce competition is the means through which a business can survive and grow. In the information age and digital era, such an agility can only be achieved through systematic, well-planned and continuous use of relevant technologies, with the ultimate goal of reaching efficiency in every aspect of an organization’s operations and activities. How could a business respond to this critical challenge? The concept of ‘Integrated Automation’ is Cetrix’s answer to this question.

 

Integrated Automation: An Emerging Concept

When it comes to increasing operational and business efficiency of an organization, the two most decisive factors in play here are people and processes. Integration plays a key role in combining and digitalizing business processes for smoother and more proactive operation. On the other hand, Processes need to be reviewed, optimized regularly by the managers in an organization, and ultimately automated.

Automation has the similar impact on the role people play in an organization’s efficient operation. People perform various tasks most of which can be automated, therefor relieving valuable human resources (e.g. intelligence, skill, experience, relationships, and other qualities) to concentrate on areas that can only be performed well by human beings.

What Integrated Automation is set out to do is to turn disparate applications and software systems, and employees with various level and types of skills and experience into a unified and dynamic whole that can quickly adapt to sudden changes that occur outside an organization, and even use those changes as new opportunities for faster growth and leaner operation. We extend integration to all applications in a process and even beyond, and turn employees into process workers with the ability to automate their own tasks when and where they need it and take on new challenges, becoming more effective and responsible wherever they work.

 

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