When Marketing focuses on maximizing lead generation Sales centers on closing as many deals as they can, your organization suffers. In a study by HubSpot, they discovered “Businesses with effective Sales and Marketing alignment achieved 208% higher marketing revenue than organizations with a disjointed team.”
As Jill Rowley of Salesforce illuminates, “The key to successful sales and marketing alignment is aligning to, for, with, and around the customer.” When your team only has a fraction of the picture from poor application integration architecture, your customer experience, and your revenue, suffer.
When there is marketing and sales alignment, the right deals can be closed, and often in less time. This can make a significant impact on the business.