According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost per lead.
The secret to lead nurturing is automation, integration, and most importantly, buyer centricity.
Right content. Right time. Every time.
Align your lead nurturing efforts with the buyer’s journey, market through education and deliver everything your lead needs to ultimately choose you:
Awareness: In this stage, your buyer doesn’t know you and they don’t know they have a need. Appropriate content to nurture this buyer are informative materials such as blogs, industry stats, trends, and pain points that they may not have considered existed.
Consideration: According to Pardot’s State of Demand Generation report, 70% of buyers return to Google at least 2-3 times during their research, diving even deeper into each company’s specific offerings to determine who best can solve their pain points. This stage of the buying cycle is all about research, invite them to webinars, provide ebooks, and product demonstrations.
Decision: The moment of truth, the buyer is ready to make a purchase. Word of mouth and use cases are some of the best tipping points to decision a prospect. Share customer stories, case studies, and testimonial to nurture leads ready to make a decision down your sales funnel.
According to Gartner Research, lead nurturing can potentially save 80% of your direct mail budget and bring a 10% or greater increase in revenue over 6-9 months.
Customers are more empowered and have higher expectations than ever before. This new wired consumer demands buyer centric marketing, and Cetrix can get you there with our fully integrated system to blend your lead nurturing efforts.