64% of marketers say they saw the benefits of using marketing automation within the first six months of its implementation. (Regalix, 2015)

Small investments can mean big rewards when it comes to pipeline optimization. Pipeline marketing is the result of sales and marketing uniting and sharing the same goal - generating revenue. Pipeline optimization, activities such as lead qualification and scoring are examples of tactics that get your teams there. B2B pipeline optimization models help to create an action plan using your team’s existing activities and applying artificial intelligence. AI takes these big data sets and interprets them quickly and accurately. Optimizing your pipeline means empowering both your marketing and sales teams to use their time and resources effectively. Better information means better decisions, which improves performance and generates revenue.

There are three key areas you’ll see results when optimizing your B2B pipeline: Quantity of Leads, Quality of Leads, and Conversion Rate. However, it’s important to note that implementing a B2B pipeline optimization model is an ongoing process that requires consistent diligence and iteration to be truly impactful.

Customers are more informed and empowered than ever before. This new wired consumer demands a tech savvy marketing, and Cetrix can get you there with our fully integrated system to optimize your pipeline, improving your quality and quantity of leads and overall conversion rate.

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