We help your marketing to focus on taking leads through funnel instead of doing repetitive tasks
The term ‘Marketing Automation’ may sound like a very complex process or system. However, in simple terms, it means automating repetitive tasks that a marketer performs in their job. The repetitive tasks usually include sending scheduled emails, nurturing customers at different stages of the sales funnel, notifying or alerting the marketer to any important developments or actions by the customer, etc.
"80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase."
VB Insight, 2015
The main purpose of marketing automation software is to save marketers from time-consuming repetitive tasks so they can focus on taking a lead through the funnel. Additionally, when used properly, it improves marketing and sales alignment, which ultimately results in increased revenue.
Features and functions of a marketing automation platform include:
Cetrix Cloud Services selected Salesforce as its premier CRM offering because all the above virtues of Salesforce nicely coincide with our mission and vision of helping startups, SMEs, nonprofits and public organizations to user technology to optimize their operations.
As many companies that have failed to implement a marketing automation system have painfully proved, acquiring even the best and most comprehensive software platform alone does not guarantee successful implementation and adoption of the new technology. Before the introduction of a new automation technology into your marketing department, you will need:
With these elements in place, a marketing automation platform will act like a supercharged vehicle that will take you to your sales and revenue goals.
Cetrix Cloud Services is expert in the most robust and powerful marketing automation platforms in the world: Hubspot and Pardot. Our services encompass all aspects of consulting, planning, designing, implementing, training and support for your choice of cloud marketing platform.
Before recommending a choice of platform, we'll review your strategy and marketing plan and go through a comprehensive requirements discovery and analysis session with you. If you don’t have a comprehensive marketing plan, we'll offer our services in this area and work with your marketing team to develop a tailor-made plan for your organization.
In the next step, we recommend one of the above platforms with a specific list of features based on our findings. We will work with you on this plan and finalize it. We'll then develop a complete time and cost schedule with an implementation plan based on agile methodology. We'll implement the plan after receiving approval from you of our recommendations.