Marketing Automation

We help your marketing to focus on taking leads through funnel instead of doing repetitive tasks

Why Use Marketing Automation?

The term ‘Marketing Automation’ may sound like a very complex process or system. However,  in simple terms, it means automating repetitive tasks that a marketer  performs in their  job. The repetitive tasks usually include sending scheduled emails, nurturing customers at different stages of the sales funnel, notifying or alerting the marketer to any important developments or actions by the customer, etc.

"80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase."

VB Insight, 2015

 The main purpose of  marketing automation software is to save marketers from time-consuming repetitive tasks so they can focus on taking a lead through the funnel. Additionally, when used properly, it improves marketing and sales alignment, which ultimately results in increased revenue.

Features and functions of a marketing automation platform include:

  • Email Marketing
  • Landing Pages
  • Campaign Management
  • Prediction/Scoring
  • Lead Management
  • CRM Integration
  • Social Marketing
  • Marketing Analytics

Cetrix Cloud Services selected Salesforce as its premier CRM offering because all the above virtues of Salesforce nicely coincide with our mission and vision of helping startups, SMEs, nonprofits and public organizations to user technology to optimize their operations.

 

The Foundation of Successful Marketing Automation

As many companies that have failed to implement a marketing automation system have painfully proved, acquiring even the best and most comprehensive software platform alone does not guarantee successful implementation and adoption of the new technology. Before the introduction of a new automation technology into your marketing department, you will need:

  • A well worked-out marketing strategy
  • A marketing plan adapted to the new technology
  • Internal procedures that clearly define the processes between marketing and sales
  • A well-defined funnel
  • High quality and relevant content
  • Well trained and experienced personnel who align themselves with company goals

With these elements in place, a marketing automation platform will act like a supercharged vehicle that will take you to your sales and revenue goals.

 

How Can Cetrix Help?

Cetrix Cloud Services is expert in the most robust and powerful marketing automation platforms in the world: Hubspot and Pardot. Our services encompass all aspects of consulting, planning, designing, implementing, training and support for your choice of cloud marketing platform.

Before recommending a choice of platform, we'll review your strategy and marketing plan and  go through a comprehensive requirements discovery and analysis session with you. If you don’t have a comprehensive marketing plan, we'll  offer our services in this area and work with your marketing team to develop a tailor-made plan for your organization.

In the next step, we recommend one of the above platforms with a specific list of features based on our findings. We will work with you on this plan and finalize it. We'll then develop a complete time and cost schedule with an implementation plan based on agile methodology. We'll implement the plan after receiving approval from you of our recommendations.

 

Our Marketing Automation Services

 

 

  • Marketing strategy and plan development
  • Consultation on the choice of marketing automation platform
  • Platform acquisition and implementation
  • Customization
  • New feature development
  • Post- implementation maintenance and support
  • Marketing campaign planning based on automation platform
  • Relevant content production and posting

 

 

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Salesforce Platform

We adapt the World’s No. 1 CRM to your processes to help you increase sales efficiency towards your strategic goals.

 

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Cetrix was exactly what we needed ...

As a new Salesforce customer, it has been difficult for us to get reliable, smart consultants/programmers. Mark and his team were exactly what we needed. They communicated exceptionally well and worked with us to fully understand our needs. I look forward to working with Cetrix on future projects.

President, Aquasol & Poolsure

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Going above and beyond to complete the job

Mark is great to work with ... He did a great job describing the solution in the proposal, was available when we needed him ... He went above and beyond to help complete our proposal on a very tight timeline.

Founder & CEO, Acutedge, Inc.

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Easy to work with, quick and excellent outcome

Cetrix was easy to work with, worked quickly, and the work was excellent. Going into the job I didn't know exactly how to talk about what it was that our organization needed done with Salesforce, but they were able to easily figure out what our needs were and customize Salesforce for us. We were very pleased with their work.

The Diversity Center of Northern Ohio

Nicole Ford

Cetix has truly been one of my best experiences

Our team had never used a CRM system, but people at Cetrix walked us through every step as patiently as they could. What I really loved was that they were able to add valuable suggestions to enhance our CRM site ... Cetix has truly been one of my best experiences, and we now consider them as part of the team ... Because of Cetrix, our team can better communicate with our clients.

Director, HBCU Tours

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Couldn't ask for a better experience

Mark was great! I couldn't ask for a better experience. Wait until you hear him on Skype; he is focused, patient and just the right combo of get'er done/calm. His written communication skills are outstanding. I'm looking forward to doing more work with Cetrix.
Leete Generatorsa
Tashy Green

Very professional, patient, flexible and thorough

ScriptEd had the pleasure of working with Cetrix Cloud Services on a Salesforce Database Customization project ... the donation of services has allowed ScriptEd to efficiently and affordably build out the Salesforce CRM that we use to manage our programming ... Over the duration of the project, they were professional, patient, flexible, and thorough. ScriptEd is thankful for and would highly recommend the pro-bono services of Cetrix Cloud Services.
ScriptEd INC

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