Boost sales, automate business processes and see ROI with Pardot
The business world is undergoing a revolution. With the proliferation of technology across our lives and work, industries around the world are realising that the tried and trusted methods that have kept them moving forward might no longer suffice. Consumers today are connected, informed, and unprecedentedly technologically savvy, and as a result, the companies they deal with are expected to be the same.
Digital transformation — the process by which organizations modernize themselves to incorporate new digital technologies throughout their entire business — is becoming necessary to survive. It has become a part of today’s business processes and operations. Beyond this, digital transformation leads to major changes on how a business operates and delivers value to its customers, as technology achievements integrate into current processes.
Today’s business market is extremely competitive, so therefore, it is of the upmost importance to take advantage of all that a powerful marketing automation platform can offer. By boosting both B2B sales and ROI, your business can become an industry leader in no time.
The optimized Pardot, B2B Marketing automation by Salesforce, is an affordable option to achieve your highest ROI. Pardot allows marketing and sales departments to create, implement, and manage profile-based campaigns on their prospective leads from one central platform. This central platform offers a low-cost option of marketing automation integration that can also help you reach your desired sales goals.
Pardot is able to provide a full offering of tools that can assist your marketing team in creating more meaningful and long-standing relationships with the clients. This means that more deals will be made and the possibilities for repeat sales will increase.
Many businesses today have benefited from Pardot with their personalized marketing. You can have a sales team equipped with all of the necessary tools to make your business an innovator in the industry while also optimizing ROI.
For example, Salesforce Pardot can help your business with ROI reporting. This can be done by connecting pre-existing leads to previous marketing efforts, connecting marketing efforts to your specific sales data, and through analysis of the success of previous campaign efforts by both channel and initiative.
Another example, Salesforce Pardot has a number of online tools that work together to decrease the amount of manual entry a great deal. This leaves more time for the sales team to work on the clients and leads along with closing a larger number of deals and creating repeat customers.
Measure and track campaign performance, and gain insights based on your data.
Understand how customers move through their lifecycle stages and buyer journey from click to close.
Understand how prospects and customers are engaging with you Email content.
Gain a cohesive view of how all of your channels work together to generate leads and accelerate pipeline.
The need for automation in business is at an all-time high, especially in the area of sales and marketing. There are several things that can be done with the Salesforce and Pardot marketing automation platform that would benefit your sales processes.
In recent years, 80 percent of marketing automation users reported generating more leads. The B2B Marketing Automation platform, Pardot, by Salesforce provides a low-cost option for implementing a basis to create stronger and more efficient marketing strategies. Pardot implementation includes a full suite of tools that give the sale and marketing team the ability to create more meaningful connections, develop a pipeline for the business, and give the sales team more power and opportunities to close deals.
Once Pardot is implemented, your business will have the ability to:
An integrated sales automation platform is not an instantaneous solution to your B2B sales and ROI, but rather a long-term marketing strategy to ongoing growth in your business. Over an extended period of time, with a strong marketing automation platform, such as Pardot, the increase in sales and ROI should continue to grow into something unbelievable. This could even make you an innovator in your given industry.
This platform works on creating strong and personalized campaigns. The performance of these campaigns can also be measured to make any changes needed for improvement of future campaigns. After all, strong campaigns create strong leads.
The majority of business owners today have taken a time out to think about the efficiency of their business. Businesses that are already in a position to handle incoming sales leads would benefit from the process and infrastructure benefits that marketing automation provides long-term. This automation helps to maximize time. Time that is spent on tasks that take away from more valuable tasks needed to grow your business.
If your business has a pretty strong idea of who your target audience is and what they are looking for, the Pardot, B2B Marketing Automation, can be a highly beneficial means of taking your business to the next level. A Pardot consultant can help you maximize your B2B sales pipeline with integrated sales and marketing automation implementation.
You can ultimately perfect the experiences of your clients, personalize and create segmentation in your market, and identify any areas needing improvement within the sales and marketing department. All of this can be accomplished while also gaining a better understanding of ROI and physically seeing the rewards of your hard work in action.
The Salesforce Pardot automation provides an affordable foundation for better marketing strategies. Pardot implementation provides a full suite of tools that help marketers create meaningful connections, generate more of a pipeline, and empower sales to close more deals.
The right integrated sales and marketing software, such as Salesforce Pardot, can help increase sales in a number of different ways:
When looking to increase your performance and maximize the ROI, there is a strong need for exactly the right marketing technology. Salesforce Pardot marketing automation can help you reach your goals. This automation has the ability to increase the overall value and impact of your content as well improve the conversion rates associated with leads, increase customer satisfaction, and build repeat purchasing with clients. Pardot is considered a great starting point when looking to evaluate potential partners that can help improve your marketing ROI.
When it comes to boosting B2B sales and ROI with affordable marketing automation, your business can gain the capability to reach its full performance potential in any given market with Salesforce Pardot.
Connect with our consultants and help us understand your need as we guide you through the process of successful digital transformation and marketing automation.
We adapt the World’s No. 1 CRM to your processes to help you increase sales efficiency towards your strategic goals.