Expertise in Sales Cloud integration and pipeline management automation for sales enablement.
Until recently, process automation was one a top-level concepts beyond of the reach of most companies. With technology evolution and digital transformation, it has become a reality for most enterprises.
The definition of what is digital process automation is simple. Business processes consist of business rules, data, and human decisions. If digital technology lets you automate those business rules, then you have a first process automation. In other words, digital process automation, use software to automate tasks that could be run by a human.
Beyond the obvious benefits, social, and cultural impact organizations that adopts it, digital process automation reforms the business processes.
Consider the simple example of a call center.
Sales people answered phones, took orders, and then posted them to their corresponding application for processing. The next step in process automation was phone menu systems that would guide call center representatives to more detailed order specifications or electronic submissions forms; or a website if the company’s website served as the customer gateway. Today, chatbots, or natural language processing bots, replaced people to become the most, common customer gateway, providing an automated salesman to the end customer.
Today, digital process automation covers almost all business functions
Sales and Marketing functions have always been pioneers in adopting new trends and technologies. The same holds true with digital process automation. For example;
Digital process automation can significantly improve the returns on business sales processes and the effectiveness of marketing campaigns. This can be achieved by using CRM industry leaders, integrated with other components via enterprise service bus architectures and intelligent autonomous modules that may incorporate artificial intelligence into processes.