Expertise in Sales Cloud integration and pipeline management automation for sales enablement.
In today's highly competitive reality, technology achievements may offer an advantage to organizations to operate more efficiently and lower costs. Additionally, business applications became large software systems designed to operate in corporate environments. With the standardization of business processes and the technologies used for interfacing them, enterprises need a middleware hub architecture such as Enterprise Service Bus.
While everyone needs and recognizes the value of Enterprise Service Bus (ESB) while integrating heterogeneous systems and applications, there is still no industry standard definition for ESB . In any case, someone may consider that ESB is a software architecture that provides structured integrations between a common platform (i.e. service bus) and consumer endpoints.
Whatever the ESB definition is, ESB technologies and architecture a cornerstone in Enterprise Integration transformation, compared to traditional point to point integration or any other alternatives. That means that, in an enterprise transformation project, someone has to be aware of the ESB pros and cons, know the capabilities and limits of such architecture, and be able to choose one of the offered solutions.
But what is Enterprise Integration transformation? And why should organizations go over this path? The evolution of these technologies and systems developed new function specific applications that support business processes and operations. These often lead to distributed processes and information that belong to same entities.
Consider the simplified case of an O2C (order to cash) process, starting from order taking to processing to dispatch and delivery, and finally to order payment. This also may involve functions such as procurement (e.g. for dispatch), sales and marketing (for promoting or pricing), and financial services (for credit control or payment means). All these function may be managed by different applications such as ERP, CRM, SRM or dispatch, and an entity such as the customer may have pieces of related information distributed in these applications. Enterprise Integration transformation orchestrates the end-to-end process regardless of the applications taking place, provides a consolidated entity information, and finally provides better analytics and visibility.
Enterprise integration transformation hasn’t been probed a simple project. It involves several business functions, anddeals with several challenges, either business or technical ones. In any case, ESB architecture and corresponding tools provide the necessary tools and technologies to be able to face, monitor and improve such challenges.