Salesforce Predictive MarTech Alignment
Key takeaways:
- Salesforce Sales and Marketing Alignment produces greater insight into the entire customer experience, allowing the entire team—from marketing to customer service—to access and use...
Topics: Sales and Marketing Alignment
Read More"As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and...
Topics: Sales and Marketing Alignment
Read MoreWhen marketing focuses on maximizing lead generation and sales centers on closing as many deals as they can, your organization suffers. In a study by Hubspot, they discovered “Businesses with...
Topics: Sales and Marketing Alignment
Read MoreIntroduction
Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products,...
Topics: User Intent Prediction
Read More