Cetrix Blog

Saad Murad

Saad Murad
Saad joined Cetrix in 2011 bringing more than a decade of experience in technology company marketing and sales management. By profession, he is a consultant helping B2B companies accelerate revenue growth through sales and marketing optimization. Over the past fifteen years, he has developed global marketing operations programs, training and effectiveness audit across multiple industry sectors. He is an expert both on HubSpot platform and Salesforce eco-system. He wears many hats at Cetrix Cloud Services while running the growth strategy at his job; he’s happy to be on the ground floor in the marketing and sales departments whenever the opportunity arises. On the rare occasions that he isn’t working, he’s somewhere in the high mountains.

Recent Posts

Salesforce Predictive MarTech Alignment

Saad Murad - Jan 29, 2019 5:42:00 AM

Key takeaways:

  • Salesforce Sales and Marketing Alignment produces greater insight into the entire customer experience, allowing the entire team—from marketing to customer service—to access and use...

Topics: Sales and Marketing Alignment

Read More

2019 Salesforce MarTech: An Integrated B2B Marketing and Sales Engine

Saad Murad - Dec 17, 2018 11:33:28 AM
"As B2B marketers increasingly lead the entire buying experience, they must establish a foundation of insights and pivot from campaign to engagement design that encompasses both digital and...

Topics: Sales and Marketing Alignment

Read More

Salesforce sales and marketing alignment in integration scenarios

Saad Murad - Nov 18, 2018 11:09:35 AM

When marketing focuses on maximizing lead generation and sales centers on closing as many deals as they can, your organization suffers. In a study by Hubspot, they discovered “Businesses with...

Topics: Sales and Marketing Alignment

Read More

AI-Powered B2B Content Personalization Based on Live User Intent

Saad Murad - Jun 5, 2018 3:19:48 PM

Introduction

Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products,...

Topics: User Intent Prediction

Read More