Cetrix Blog

B2B Intent-Based Marketing to Turbo-Charge Predictable Prospecting

Stewart Balanchine - Mar 12, 2019 11:48:22 AM

Key takeaways

  • As a lead generation tool, user intent is even more powerful than predictive prospecting alone. Intent data, paired with historical data from predictable prospecting, gives B2B...

Topics: User Intent Prediction

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Retrieving User Intent for Anonymous, Intensive, Lapsed and Repeat Customers.

Paul Nilsen - Aug 6, 2018 8:48:50 AM

User intent is the key to successful marketing and sales in today’s business market. When your customers search for solutions to their problems, they do so with a purpose or an intent. What this...

Topics: User Intent Prediction

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Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data

Paul Nilsen - Jun 28, 2018 8:44:23 PM

User Intent Data – In a B2B context

Topics: User Intent Prediction

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AI-Powered B2B Content Personalization Based on Live User Intent

Saad Murad - Jun 5, 2018 3:19:48 PM

Introduction

Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products,...

Topics: User Intent Prediction

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Artificial Intelligence in Digital Process Automation

Paul Nilsen - May 31, 2018 8:13:01 PM

Business process management

Business processes are (people or system) activities and information that produce some business outcome aligned with your business strategy. Business process management...

Topics: User Intent Prediction- Digital Process Automation

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