Cetrix Blog

Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data

Paul Nilsen - Jun 28, 2018 8:44:23 PM

User Intent Data – In a B2B context

Topics: User Intent Prediction

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AI-Powered B2B Content Personalization Based on Live User Intent

Paul Nilsen - Jun 5, 2018 3:19:48 PM

Introduction

Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products, homogeneous markets, and long life-cycles. All customers received the same content, usually served through a single channel.

Topics: User Intent Prediction

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Artificial Intelligence in Digital Process Automation

Paul Nilsen - May 31, 2018 8:13:01 PM

Business process management

Business processes are (people or system) activities and information that produce some business outcome aligned with your business strategy. Business process management (BPM), according to Gartner, is any method used to discover, model, analyze, measure, improve, or optimize these business processes. You typically use BPM software (BPMS) or a software suite to run your company’s business process management.

Topics: User Intent Prediction- Digital Process Automation

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What is B2B Predictive Prospecting?: A Guide for B2B Marketers

Paul Nilsen - May 11, 2018 10:45:30 AM

 

What is B2B Predictive Prospecting?: A Definitive Guide for B2B Marketers

Predictive prospecting is an important but often overlooked elements of sales and marketing. As a result, this article will provide a definitive guide that tackles some of the most commonly asked questions about this type of prospecting including what the practice is, how the practice is used, and for who this type of prospecting is intended.

Topics: User Intent Prediction

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Predictive Lead Scoring: How to Zero in on Your Prospects' Budget

Stewart Balanchine - Sep 22, 2017 3:44:43 AM

Budget information is essential to increase predictive lead scoring accuracy

In an ideal world, your prospects budgetary information would be accessible from a single web search. In the real world, though, you don't know their budget, nor do you have Google Drive permission to their finance department.

In this blog post, we'll dissect why the budget info is essential to increase the accuracy of predictive lead scoring, and how best to find it.

Topics: User Intent Prediction

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