Cetrix Blog

Retrieving User Intent for Anonymous, Intensive, Lapsed and Repeat Customers.

Paul Nilsen - Aug 6, 2018 8:48:50 AM

User intent is the key to success marketing and sales in today’s business market. When your customers see solutions to their problems, they do so with a purpose or an intent. What this intent is will vary from visitor to visitor, but this piece of information is what ultimately drives a customer to a sale. Because of this, your business needs to understand the needs of each of its customers and prospects. Fortunately, most customers fall into four basic categories: anonymous, intensive, lapsed, and repeat. Each type of customer has its own needs and requirements. However, if you can integrate this information, your organization would reap the benefits of many successful business campaigns.

Topics: User Intent Prediction

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Predictive prospecting in B2B space and how can we assess user intent using 1st party, 2nd party and 3rd party data

Paul Nilsen - Jun 28, 2018 8:44:23 PM

User Intent Data – In a B2B context

Topics: User Intent Prediction

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AI-Powered B2B Content Personalization Based on Live User Intent

Saad Murad - Jun 5, 2018 3:19:48 PM


Traditionally, content management systems managed both B2B and back-office platforms. Sites were also more or less “static” since content was usually focused on standardized products, homogeneous markets, and long life-cycles. All customers received the same content, usually served through a single channel.

Topics: User Intent Prediction

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Artificial Intelligence in Digital Process Automation

Paul Nilsen - May 31, 2018 8:13:01 PM

Business process management

Business processes are (people or system) activities and information that produce some business outcome aligned with your business strategy. Business process management (BPM), according to Gartner, is any method used to discover, model, analyze, measure, improve, or optimize these business processes. You typically use BPM software (BPMS) or a software suite to run your company’s business process management.

Topics: Digital Process Automation- User Intent Prediction

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What is B2B Predictive Prospecting?: A Guide for B2B Marketers

Paul Nilsen - May 11, 2018 10:45:30 AM


What is B2B Predictive Prospecting?: A Definitive Guide for B2B Marketers

Predictive prospecting is an important but often overlooked elements of sales and marketing. As a result, this article will provide a definitive guide that tackles some of the most commonly asked questions about this type of prospecting including what the practice is, how the practice is used, and for who this type of prospecting is intended.

Topics: User Intent Prediction

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