Salesforce + Pardot Implementation

Generate more B2B Leads with Salesforce + Pardot Implementation

Generate more B2B Leads with Salesforce + Pardot Implementation

Using the latest marketing automation program can help generate a great deal more B2B leads in your business today. The Salesforce + Pardot platform helps to optimize the needs of sales and marketing through the most beneficial sales and marketing automation which ultimately leads to increased sales.

This platform can take repetitive tasks away from the sales team to give them more time to focus on what is most important in the business, bringing in new clients and closing deals to increase the ROI. There is also a strong need to gain more control over the market segmentation as well as maximizing the team efficiency and the quantity and quality of the leads.


Benefits of Pardot Implementation 

 In recent years, 80 percent of marketing automation users reported generating more leads. The B2B Marketing Automation platform, Pardot, by Salesforce provides a low-cost option for implementing a basis to create stronger and more efficient marketing strategies. Pardot implementation includes a full suite of tools that give the sale and marketing team the ability to create more meaningful connections, develop a pipeline for the business, and give the sales team more power and opportunities to close deals.

Once Pardot is implemented, your business will have the ability to:

  • Test offering and website pages for inefficiencies and make the necessary changes
  • Create email marketing that will draw in more leads
  • Gain additional accessibility to those leads
  • Improve the performance and increasing the capabilities of the sales cycle


How Integrated Sales Automation can Increase Sales 

An integrated sales automation platform is not an instantaneous solution to your B2B sales and ROI, but rather a long-term marketing strategy to ongoing growth in your business. Over an extended period of time, with a strong marketing automation platform, such as Pardot, the increase in sales and ROI should continue to grow into something unbelievable. This could even make you an innovator in your given industry.

This platform works on creating strong and personalized campaigns. The performance of these campaigns can also be measured to make any changes needed for improvement of future campaigns. After all, strong campaigns create strong leads.


So Who Really Needs Integrated Sales Automation 

The majority of business owners today have taken a time out to think about the efficiency of their business. Businesses that are already in a position to handle incoming sales leads would benefit from the process and infrastructure benefits that marketing automation provides long-term. This automation helps to maximize time. Time that is spent on tasks that take away from more valuable tasks needed to grow your business.

If your business has a pretty strong idea of who your target audience is and what they are looking for, the Pardot, B2B Marketing Automation, can be a highly beneficial means of taking your business to the next level. A Pardot consultant can help you maximize your B2B sales pipeline with integrated sales and marketing automation implementation.

Find out how SimCorp used personal engagement through Pardot to create more sales opportunities.

You can ultimately perfect the experiences of your clients, personalize and create segmentation in your market, and identify any areas needing improvement within the sales and marketing department. 

Find out more over at our Marketing Operations center.

Stanley Black & Decker Improved lead follow-up with Pardot


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